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Намерени са 571 резултата
National advertising, dual-channel coordination and firm performance
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
National advertising, dual-channel coordination and firm performance
(2013)
Zhi Pei; Ruiliang Yan
За неизчерпания потенциал на класическите рекламни средства = On the unexhausted potential of classical advertising media
ПВ 2404
Каталог "Публикации на автори от ИУ" | Статия
За неизчерпания потенциал на класическите рекламни средства = On the unexhausted potential of classical advertising media
Рекламната брошура като информационен инструмент в търговията (2012)
Михал Стоянов
Direct-to-Consumer Advertising and Drug Therapy Compliance
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Direct-to-Consumer Advertising and Drug Therapy Compliance
(2005)
Marta Wosinska
Management Perspectives of Awards for Creative Advertising
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Management Perspectives of Awards for Creative Advertising
(2003)
Douglas West
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
(2002)
Tulin Erdem
Strategic Advertising Management
B 69852
Каталог "Книги" | Книга
Strategic Advertising Management
(2001)
Larry Percy; John Rossiter; Richard Elliott
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
(2000)
Gerard Tellis; Rajesh Chandy; Pattana Thaivanich
Controlling Measurement Errors in Models of Advertising Competition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Controlling Measurement Errors in Models of Advertising Competition
(2000)
Prasad Naik; Chih-Ling Tsai
The Competitive Effects of Advertising in the US Automobile Industry
ПВ 2253
Каталог "Статии, стандарти, автореферати" | Списание
The Competitive Effects of Advertising in the US Automobile Industry
(2000)
Matthias Greuner; David Kamerschen; Peter Klein
Investigating Dynamic Multifirm Market Interactions in Price and Advertising
ПВ 1540
Каталог "Статии, стандарти, автореферати" | Списание
Investigating Dynamic Multifirm Market Interactions in Price and Advertising
(1999)
Naufel Vilcassim; Vrinda Kadiyali; Pradeep Chintagunta
Use of the 2-by-2 table in Advertising Effectiveness
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Use of the 2-by-2 table in Advertising Effectiveness
(1999)
Simon Broadbent
How Internet Advertising Works
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
How Internet Advertising Works
(1999)
Rex Briggs
Visual Attention to Repeated Print Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Visual Attention to Repeated Print Advertising
A Test of Scanpath Theory (1999)
Rik Pieters; Edward Rosbergen; Michel Wedel
A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses
(1998)
Steven Brown
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
(1998)
Ajay Kalra; Ronald Goodstein
Consumer Processing of Product Trial and the Influence of Prior Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Processing of Product Trial and the Influence of Prior Advertising
A Structural Modeling Approach (1998)
Deanna Kempf; Robert Smith
Justifying our advertising budgets
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Justifying our advertising budgets
(1997)
Andrew Ehrenberg; Neil Barnard; John Scriven
Closed - Loop Advertising Strategies in a Duopoly
ПВ 1540
Каталог "Статии, стандарти, автореферати" | Списание
Closed - Loop Advertising Strategies in a Duopoly
(1997)
Gila Fruchter; Shlomo Kalish
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
(1997)
Carl Mela; Sunil Gupta; Donald Lehmann
Capturing the complexity of advertising perceptions
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Capturing the complexity of advertising perceptions
(1997)
Alan Branthwaite; Alan Swindells