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Автор да съдържа Donald Lehmann
Managing Customers as Investments
B 74827
Каталог "Книги" | Книга
Managing Customers as Investments
The Strategic Value of Customers in the Long Run (2005)
Sunil Gupta; Donald Lehmann
Entrenched Knowledge Structures and Consumer Response to New Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Entrenched Knowledge Structures and Consumer Response to New Products
(2001)
C. Moreau; Donald Lehmann; Arthur Markman
Strategic Management of Expectations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Strategic Management of Expectations
The Role of Disconfirmation Sensitivity and Perfectionism (2001)
Praveen Kopalle; Donald Lehmann
When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?
(1998)
Vijay Mahajan; John Farley; Donald Lehmann; Lane Mann
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
(1997)
Carl Mela; Sunil Gupta; Donald Lehmann
Analysis for Marketing Planning
B 64528
Каталог "Книги" | Книга
Analysis for Marketing Planning
[Учебник] (1991)
Donald Lehmann; Russell Winer
Analysis for Marketing Planning
B 61457
Каталог "Книги" | Книга
Analysis for Marketing Planning
[Учебник] (1988)
Donald Lehmann; Russell Winer