Gupta, Sunil, Lehmann, Donald R. Managing Customers as Investments,
Pearson Ed., 2005, XV, 205 с. : с табл., диагр., 978-013-216161-3.
Gupta, Sunil, Lehmann, Donald R. .
Managing Customers as Investments.
Upper Saddle River, N.J.: Pearson Ed., 2005, XV, 205 с. : с табл., диагр., 978-013-216161-3.
Gupta, Sunil, Lehmann, Donald R. (2005)
Managing Customers as Investments,
Upper Saddle River, N.J.: Pearson Ed., XV, 205 с. : с табл., диагр., 978-013-216161-3
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