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The Customer Relationship Management Process
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Customer Relationship Management Process
Its Measurement and Impact on Performance (2004)
Werner Reinartz
Modeling Purchase Behavior at an E-Commerce Web Site
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Purchase Behavior at an E-Commerce Web Site
A Task-Completion Approach (2004)
Catarina Sismeiro
Determinants of Product-Use Compliance Behavior
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Determinants of Product-Use Compliance Behavior
(2004)
Douglas Bowman; Carrie Heilman; P. Seetharaman
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
(2004)
Sandrine Mace
The Recoverability of Segmentation Structure from Store-Level Aggregate Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Recoverability of Segmentation Structure from Store-Level Aggregate Data
(2004)
Anand Bodapati
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
(2004)
Eric Bradlow; Ye Hu; Teck-Hua Ho
When Absence Begets Inference in Conjoint Analysis
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Absence Begets Inference in Conjoint Analysis
(2004)
Joseph Alba; Alan Cooke
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
(2004)
Eric Bradlow; Ye Hu; Teck-Hua Ho
Sticky Priors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Sticky Priors
The Perseverance of Identity Effects on Judgment (2004)
Lisa Bolton
Coordinating Price Reductions and Coupon Events
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Coordinating Price Reductions and Coupon Events
(2004)
Eric Anderson
To Buy or Not to Buy
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
To Buy or Not to Buy
Response Mode Effects on Consumer Choice (2004)
Ravi Dhar
Linking Customer Management Effort to Customer Profitability in Business Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Linking Customer Management Effort to Customer Profitability in Business Markets
(2004)
Douglas Bowman; Das Marayandas
Analyzing Brand Competition Across Subcategories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Analyzing Brand Competition Across Subcategories
(2004)
Michel Wedel
Incidential Prices and Their Effect on Willingness to Pay
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Incidential Prices and Their Effect on Willingness to Pay
(2004)
Joseph Nunes
Does It Make Sense to Use Scents to Enhance Brand Memory?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Does It Make Sense to Use Scents to Enhance Brand Memory?
(2003)
Maureen Morrin; S. Rathneshwar
Incommensurate Resources
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Incommensurate Resources
Not Just More of the Same (2003)
Joseph Nunes; Joseph Nunes; C. Park
Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio
(2003)
Robert Bordley
Affect, Framing, and Persuasion
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Affect, Framing, and Persuasion
(2003)
Punam Keller; Isaac Lipkus; Barbara Rimer
Stickier Priors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Stickier Priors
The Effects of Nonanalitytic Versus Analityc Thinking in New Product Forecasting (2003)
Lisa Bolton
A Bargaining Theory of Distribution Channels
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Bargaining Theory of Distribution Channels
(2003)
Ganesh Iyer; J. Villas-Boas