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A Parsimonious Model of Stockkeeping-Unit Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Parsimonious Model of Stockkeeping-Unit Choice
(2003)
Teck-Hua Ho; Juin-Kuan Chong
Negative Consequences of Dichotomizing Continuous Predictor Variables
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Negative Consequences of Dichotomizing Continuous Predictor Variables
(2003)
Julie Irwin; Gary Mclelland
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
(2002)
Bart Bronnenberg; Catarina Sismeiro
Search and Alignment in Judgment Revision
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Search and Alignment in Judgment Revision
Inplications for Brand Positioning (2002)
Michel Pham
Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
(2002)
Kalidas Ashok; William Dillon; Sophie Yuan
The Influence and Value of Analogical Thinking During New Product Ideation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Influence and Value of Analogical Thinking During New Product Ideation
(2002)
Darren Dahl; Page Moreau
A Multiple Ideal Point Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Multiple Ideal Point Model
Capturing Multiple Preference Effects from Within an Ideal Point Framework (2002)
Jack Lee; K. Sudhir; Joel Steckel
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models
A Comprason of Fit, Prediction, and Partworth Recovery (2002)
Rick Andrews; Asim Ansari; Imran Currim
A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation
(2002)
Michael Brusco; J. Cradit; Stephanie Stahl
The Customer Orientation of Service Workers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Customer Orientation of Service Workers
Personality Trial Effects on Self- and Supervisor Performance Ratings (2002)
Tom Brown; et al.
Is the First to Market the First to Fail? Empirical Evidence for industrial Goods Businesses
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Is the First to Market the First to Fail? Empirical Evidence for industrial Goods Businesses
(2002)
William Robinson; Sungwook Min
Audence Characteristics and Bundling
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Audence Characteristics and Bundling
A Hedonic Analysis of Magazine Advertising Rates (2002)
Martin Koschat; William Putsis
Investigating Category Pricing Behavior at a Retail Chain
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Investigating Category Pricing Behavior at a Retail Chain
(2002)
Pradeep Chintagunta
Earning the Right to Indulge
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Earning the Right to Indulge
Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards (2002)
Ran Kivetz
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
(2002)
Katherine Lemon; Stephen Nowlis
Absence Makes the Mind Grow Sharper
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Absence Makes the Mind Grow Sharper
Effects of Element Omission on Subsequent Recall (2002)
Jaideep Sengupta; Gerald Gorn
Designing Loyalty-Building Programs for Packaged Goods Brands
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Designing Loyalty-Building Programs for Packaged Goods Brands
(2002)
Michelle Roehm; Ellen Pullins; Harper Roehm Jr.
Optimal Design for Multinomial Choice Experiments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Optimal Design for Multinomial Choice Experiments
(2002)
Barbara Kanninen
Measuring Consumers' Willingness to Pay at the Point of Purchase
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Measuring Consumers' Willingness to Pay at the Point of Purchase
(2002)
Klaus Wertenbroch; Bernd Skiera
Pleasant Surprises
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Pleasant Surprises
Consumer Response to Unexpected In-Store Coupons (2002)
Carrie Heilman; Kent Nakamoto; Ambar Rao