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Намерени са 1704 резултата
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
(1998)
Ajay Kalra; Ronald Goodstein
Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships
(1998)
Nirmalya Kumar; Lisa Scheer; Jan-Benedict Steenkamp
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
(1998)
Indrajit Sinha; Wayne DeSarbo
The Long-Term Impact of Promotions on Consumer Stockpiling Bahavior
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotions on Consumer Stockpiling Bahavior
(1998)
Carl Mela; Kamel Jedidi; Douglas Bowman
Learning and Performance Orientation of Salespeople
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Learning and Performance Orientation of Salespeople
The Role of Supervisors (1998)
Ajay Kohli; Tasadduq Shervani; Goutam Challagalla
Information Asymmetry and Levels of Agency Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Information Asymmetry and Levels of Agency Relationships
(1998)
Debi Mishra; Jan Heide; Stanton Cort
Coupon Value
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Coupon Value
A Signal of Price? (1998)
Priya Raghubir
Consumer Processing of Product Trial and the Influence of Prior Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Processing of Product Trial and the Influence of Prior Advertising
A Structural Modeling Approach (1998)
Deanna Kempf; Robert Smith
An Empirical Analysis of Umbrella Branding
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Analysis of Umbrella Branding
(1998)
Tulin Erdem
Determining Where to Shop
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Determining Where to Shop
Fixed and Variable Costs of Shopping (1998)
David Bell
Exploring the Determinants of Broadway Show Success
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Exploring the Determinants of Broadway Show Success
(1998)
Srinivas Reddy
On the Heterogeneity of Demand
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
On the Heterogeneity of Demand
(1998)
Greg Allenby
The Effect of Promotion on Consumption
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effect of Promotion on Consumption
Buying More and Consuming it Faster (1998)
Kusum Ailawadi; Scott Neslin
Advertising Frequensy Decisions in a Discrete Markov Process Under a Budvet Constraint
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Advertising Frequensy Decisions in a Discrete Markov Process Under a Budvet Constraint
(1998)
Bart Bronnenberg
Overcoming the Early Entrant Advantage
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Overcoming the Early Entrant Advantage
The Role of Alignable and Nonalignable Differences (1998)
Shi Zhang
The Illusion of Delayed Incentives
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Illusion of Delayed Incentives
Evaluating Future Effort-Money Transactions (1998)
Dilip Soman
Predecisional Distortion of Product Information
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Predecisional Distortion of Product Information
(1998)
J. Russo
Divide and Prosper
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Divide and Prosper
Consumers' Reactions to Partitioned Prices (1998)
Vicki Morwitz
The Effects of Extensions on Brand Name Dilution and Enhancement
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effects of Extensions on Brand Name Dilution and Enhancement
(1998)
Zeynep Gurhan-Canli; Zeyner Gurhan-Canli; Durairaj Maheswaran
Organizing for Radical Product Innovation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Organizing for Radical Product Innovation
The Overlooked Role of Willingness to Cannibalize (1998)
Rajesh Chandy; Gerard Tellis