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Consumer Choice Between Hedonic and Utilitarian Goods
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Choice Between Hedonic and Utilitarian Goods
(2000)
Ravi Dhar; Klaus Wertenbroch
Inferring Latent Brand Dependencies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Inferring Latent Brand Dependencies
(2000)
Ulf Bockenholt; William Dillon
IMPLEMENTING Quality Improvement Programs Designed to Enhance Customer Satisfaction
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
IMPLEMENTING Quality Improvement Programs Designed to Enhance Customer Satisfaction
Quasi-Experiments in the United States and Spain (2000)
Controlling Measurement Errors in Models of Advertising Competition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Controlling Measurement Errors in Models of Advertising Competition
(2000)
Prasad Naik; Chih-Ling Tsai
Are Consumer Survey results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response errors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Are Consumer Survey results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response errors
(2000)
Eunkyu Lee; Michael Hu; Rex Toh
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
(2000)
Carrie Heilman; Douglas Bowman; Gordon Wright
Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a television Viewing Choice Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a television Viewing Choice Model
(2000)
Ron Shachor; Ron Shachar; John Emerson
Choosing What I Want Versus Rejecting What I Do Not Want
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Choosing What I Want Versus Rejecting What I Do Not Want
An Application of Decision Framing to Product Option Choice Decisions (2000)
C. Park; Sung Jun; Deborah Macinnis
Consumer Response to Negative Publicity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Response to Negative Publicity
The Moderating Role of Commitment (2000)
Rohini Ahluwalia; Robert Burnkrant; H. Unnava
Impact of Product-Harm Crises on Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Impact of Product-Harm Crises on Brand Equity
The Moderating Role of Consumer Expectations (2000)
Niraj Dawar; Madan Pillutla
Control Mechanisms and the Relationship Life Cycle
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Control Mechanisms and the Relationship Life Cycle
Implications for Safe guarding Specific Investment and Developing Commitment (2000)
Sandy Jap; Shankar Ganesan
An Investigation of Reference Price Segments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Investigation of Reference Price Segments
(2000)
Tridib Mazumdar; Purushottam Papatla
A Hierarchical Bayes Model for Assortment Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Hierarchical Bayes Model for Assortment Choice
(2000)
Eric Bradlow; Vithala Rao
Impact of a Late Entrant on the Diffusion of a New Product/Service
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Impact of a Late Entrant on the Diffusion of a New Product/Service
(2000)
Trichy Krishnan; Frank Bass; V. Kumar
Building Store Loyalty Through Store Brands
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Building Store Loyalty Through Store Brands
(2000)
Marsel Corstejns
Expanding to the Internet
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Expanding to the Internet
Pricing and Communications Strategies When Firms Compete on Multiple Channels (2000)
Florian Zettelmeyer
Cultural Variations in Country of Origin Effects
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Cultural Variations in Country of Origin Effects
(2000)
Zeynep Gurhan-Canli; Durairaj Maheswaran
The Effects of Analyzing Reasons for Brand Preferences
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effects of Analyzing Reasons for Brand Preferences
Disruption or Reinforcement? (2000)
Jaideep Sengupta; Gavan Fitzsimons
A Connectionist Model of Brand-Quality Associations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Connectionist Model of Brand-Quality Associations
(2000)
Chris Janiszewski; Stijn Osselaer
An Experimental and Theoretical Analysis of Price-Matching Refund Policies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Experimental and Theoretical Analysis of Price-Matching Refund Policies
(2000)
Sanjay Jain; Joydeep Srivastava