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Намерени са 1694 резултата
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
(2002)
Sharmistha Law
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
(2002)
Tulin Erdem
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
(2002)
Y. Lee
The Role of Issue Valence and Issue Capability in Determining Effort Investment
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Role of Issue Valence and Issue Capability in Determining Effort Investment
(2002)
Vikas Mittal
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
(2002)
Rick Andrews; Andrew Ainslie; Imran Currim
Truth or Consequences
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Truth or Consequences
An Analysis of Vaporware and New Product Announcements (2001)
Barry Bayus; Sanjay Jain; Ambar Rao
Entrenched Knowledge Structures and Consumer Response to New Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Entrenched Knowledge Structures and Consumer Response to New Products
(2001)
C. Moreau; Donald Lehmann; Arthur Markman
Transaction Decoupling
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Transaction Decoupling
How Price Bundling Affects the Decision to Consume (2001)
Dilip Soman; John Gourville
Signaling Strategies in Competitive Interaction
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Signaling Strategies in Competitive Interaction
Building Reputations and Hiding the Truth (2001)
Jaideep Prabhu; David Stewart
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
(2001)
Rajesh Sethi; Daniel Smith; C. Park
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
"Pie Sharing" in Complex Collaboration Contexts
(2001)
Sandy Jap
Misleading Heuristics and Moderated Multiple Regression Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Misleading Heuristics and Moderated Multiple Regression Models
(2001)
Julie Irwin; Gary McClelland
An Empirical Analysis of Firms' Product Line Decisions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Analysis of Firms' Product Line Decisions
(2001)
William Putsis; William Putsis; Barry Bayus
Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises
(2001)
Paul Ellis; Anthony Pecotich
Satisfaction, Repurchase Intent, and Repurchase Behavior
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Satisfaction, Repurchase Intent, and Repurchase Behavior
Investigating the Moderating Effect of Cunsomer Characteristics (2001)
Vikas Mittal; Wagner Kamakura
Remote Purchase Environments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Remote Purchase Environments
The Influence of Return Policy Leniency on Two-Stage Decision Processes (2001)
Stacy Wood
In Search of Negative Customer Feedback
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
In Search of Negative Customer Feedback
The Effect of Expecting to Evaluate on Satisfaction Evaluations (2001)
Chezy Ofir; Itamar Simonson
Choice Menus for Mass Customization
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Choice Menus for Mass Customization
An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service (2001)
John Liechty; Venkatram Ramaswamy; Steven Cohen
Social Dimensions of Consumer Distinctiveness
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Social Dimensions of Consumer Distinctiveness
The Influence of Social Status on Group Identity and Advertising Persuasion (2001)
Sonya Grier; Rohit Deshpande
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
(2001)
Sankar Sen; C. Bhattacharya