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The Influence and Value of Analogical Thinking During New Product Ideation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Influence and Value of Analogical Thinking During New Product Ideation
(2002)
Darren Dahl; Page Moreau
A Multiple Ideal Point Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Multiple Ideal Point Model
Capturing Multiple Preference Effects from Within an Ideal Point Framework (2002)
Jack Lee; K. Sudhir; Joel Steckel
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models
A Comprason of Fit, Prediction, and Partworth Recovery (2002)
Rick Andrews; Asim Ansari; Imran Currim
A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation
(2002)
Michael Brusco; J. Cradit; Stephanie Stahl
The Customer Orientation of Service Workers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Customer Orientation of Service Workers
Personality Trial Effects on Self- and Supervisor Performance Ratings (2002)
Tom Brown; et al.
Is the First to Market the First to Fail? Empirical Evidence for industrial Goods Businesses
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Is the First to Market the First to Fail? Empirical Evidence for industrial Goods Businesses
(2002)
William Robinson; Sungwook Min
Audence Characteristics and Bundling
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Audence Characteristics and Bundling
A Hedonic Analysis of Magazine Advertising Rates (2002)
Martin Koschat; William Putsis
Investigating Category Pricing Behavior at a Retail Chain
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Investigating Category Pricing Behavior at a Retail Chain
(2002)
Pradeep Chintagunta
Earning the Right to Indulge
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Earning the Right to Indulge
Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards (2002)
Ran Kivetz
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
(2002)
Katherine Lemon; Stephen Nowlis
Absence Makes the Mind Grow Sharper
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Absence Makes the Mind Grow Sharper
Effects of Element Omission on Subsequent Recall (2002)
Jaideep Sengupta; Gerald Gorn
Designing Loyalty-Building Programs for Packaged Goods Brands
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Designing Loyalty-Building Programs for Packaged Goods Brands
(2002)
Michelle Roehm; Ellen Pullins; Harper Roehm Jr.
Optimal Design for Multinomial Choice Experiments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Optimal Design for Multinomial Choice Experiments
(2002)
Barbara Kanninen
Measuring Consumers' Willingness to Pay at the Point of Purchase
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Measuring Consumers' Willingness to Pay at the Point of Purchase
(2002)
Klaus Wertenbroch; Bernd Skiera
Pleasant Surprises
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Pleasant Surprises
Consumer Response to Unexpected In-Store Coupons (2002)
Carrie Heilman; Kent Nakamoto; Ambar Rao
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
(2002)
Fred Feinberg; Aradhna Krishna; Z. Zhang
Price Competition Under Stockpiling and Flexible Consumption
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Price Competition Under Stockpiling and Flexible Consumption
(2002)
David Bell; Ganesh Iyer; V. Padmanabhan
When Are Stockpiled Products Consumed Faster? A Convenience - Salience Framework of Postpurchase Consumption Incidence and Quantity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Are Stockpiled Products Consumed Faster? A Convenience - Salience Framework of Postpurchase Consumption Incidence and Quantity
(2002)
Pierre Chandon; Brian Wansink
Understanding the Role of Preference Revision and Concession in Group Decisions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding the Role of Preference Revision and Concession in Group Decisions
(2002)
Anocha Aribarg; Neeraj Arora; Onur Bodur
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing
(2002)
Debanjan Mitra; Peter Golder