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Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
(2005)
Pradeep Chintagunta; Jean-Pierre Dube

Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
(2002)
Y. Lee

Simulation Experiments in Choise Simplification
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Simulation Experiments in Choise Simplification
The Effects of Task and Context on Forecasting Performance (1998)
Rick Andrews; Ajay Manrai

Modeling Preferences for Common Attributes in Multicategory Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Preferences for Common Attributes in Multicategory Brand Choice
(2005)
Vishal Singh; Karsten Hansen; Sachin Gupta

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
(2004)
Siddhartha Chib

Performance of Store Brands
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Performance of Store Brands
A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk (2004)
Tulin Erdem

Designing Loyalty-Building Programs for Packaged Goods Brands
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Designing Loyalty-Building Programs for Packaged Goods Brands
(2002)
Michelle Roehm; Ellen Pullins; Harper Roehm Jr.

Investigating Household State Dependence Effects Across Categories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Investigating Household State Dependence Effects Across Categories
(1999)
Andrew Seetharaman; P. Seetharaman; Andrew Ainslie; и др.

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
(2000)
Carrie Heilman; Douglas Bowman; Gordon Wright

Endogenety in Brand Choise Models
ПВ 1540
Каталог "Статии, стандарти, автореферати" | Списание
Endogenety in Brand Choise Models
(1999)
J. Villas-Boas; Russel Winer

The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research
(2001)
Wayne DeSarbo; A. Freeman

Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
(2001)
Paul Bottomley; Stephen Holden

An Empirical Analysis of Umbrella Branding
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Analysis of Umbrella Branding
(1998)
Tulin Erdem

Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model
ПВ 1540
Каталог "Статии, стандарти, автореферати" | Списание
Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model
(1999)
Pradeep Chintagunta

An Investigation of Reference Price Segments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Investigation of Reference Price Segments
(2000)
Tridib Mazumdar; Purushottam Papatla