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Автор да съдържа Vladimir Zhechev
Generative Artificial Intelligence to Create Marketing Content
EK 77
Каталог "Книги" | Монография
Generative Artificial Intelligence to Create Marketing Content
[Monograph] : [Електронен ресурс] (2026)
Svilen Ivanov

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Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
Каталог "Публикации на автори от ИУ" | Статия
Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
(2026)
Edisona Kurhasku-Hoti; et al.; Vladimir Zhechev

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The Viral Effect on Brand Image in Fashion TikTok
ПВ 2430
Каталог "Публикации на автори от ИУ" | Статия
The Viral Effect on Brand Image in Fashion TikTok
(2025)
Vladimir Zhechev; Maria-Yoana Gercheva

Users' Attitudes towards Self-Service Technologies (SSTs): The Role of Demographic Factors
Каталог "Публикации на автори от ИУ" | Студия
Users' Attitudes towards Self-Service Technologies (SSTs): The Role of Demographic Factors
(2025)
Vladimir Zhechev; Gabriela Popova

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Personal Interaction Factors in Sales Process in Automotive Industry (Bulgarian case)
Каталог "Публикации на автори от ИУ" | Статия
Personal Interaction Factors in Sales Process in Automotive Industry (Bulgarian case)
(2020)
Elena Rihova; et al.

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A Dive Into the Marketing Trends of 2024: Insights to Unlocking Potential
Каталог "Публикации на автори от ИУ" | Статия
A Dive Into the Marketing Trends of 2024: Insights to Unlocking Potential
[Електронен ресурс] (2024)
Vladimir Zhechev

Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians
Каталог "Публикации на автори от ИУ" | Студия
Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians
(2024)
Vladimir Zhechev; Daniela Sekulova; Pavel Petrov

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An Overview of Viral Marketing
Каталог "Публикации на автори от ИУ" | Доклад
An Overview of Viral Marketing
(2024)
Vladimir Zhechev; Maria-Yoana Gercheva

Methodology for Studying Shifting Customer Engagement Behavior on Instagram
Каталог "Публикации на автори от ИУ" | Доклад
Methodology for Studying Shifting Customer Engagement Behavior on Instagram
(2022)
Vladimir Zhechev; Anna Hristova; David Riha

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Corporate Social Responsibility Perspectives in European Higher Education
Каталог "Публикации на автори от ИУ" | Доклад
Corporate Social Responsibility Perspectives in European Higher Education
(2021)
Vladimir Zhechev; Radka Nacheva; David Riha

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Competitive Landscape and Marketing Strategies in China's Imported Olive Oil Market: An Analysis Based on Packaging Information
C 7915
Каталог "Публикации на автори от ИУ" | Доклад
Competitive Landscape and Marketing Strategies in China's Imported Olive Oil Market: An Analysis Based on Packaging Information
(2026)
Xiaomeng Fang; Giulio Cappelletti; Vladimir Zhechev

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Implementation of Factor Analysis for Identifying Cultural Differences in Personal Selling
Каталог "Публикации на автори от ИУ" | Статия
Implementation of Factor Analysis for Identifying Cultural Differences in Personal Selling
[Електронен ресурс] (2025)
Elena Rihova; David Riha; Vladimir Zhechev

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Destigmatizing Generative A.I. for Marketing Content Development
Каталог "Публикации на автори от ИУ" | Доклад
Destigmatizing Generative A.I. for Marketing Content Development
(2025)
Svilen Ivanov; Vladimir Zhechev

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Toward Healthier and Sustainable Diets: Factors Influencing Chinese Consumers’ Olive Oil Purchasing Behavior
Каталог "Публикации на автори от ИУ" | Статия
Toward Healthier and Sustainable Diets: Factors Influencing Chinese Consumers’ Olive Oil Purchasing Behavior
(2025)
Xiaomeng Fang; Giulio Cappelletti; Vladimir Zhechev

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Ethical Branding - A Corporate Commitment or Compliance with Contemporary Trends
Каталог "Публикации на автори от ИУ" | Статия
Ethical Branding - A Corporate Commitment or Compliance with Contemporary Trends
(2019)
Vladimir Zhechev; Denitsa Zhecheva

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Rethinking Integrated Marketing Communications - the Household Services Industry Perspective
Каталог "Публикации на автори от ИУ" | Статия
Rethinking Integrated Marketing Communications - the Household Services Industry Perspective
(2019)
Vladimir Zhechev

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Brand Positioning of Domestic Services in Australia
Каталог "Публикации на автори от ИУ" | Статия
Brand Positioning of Domestic Services in Australia
(2018)
Vladimir Zhechev; Evgeni Stanimirov

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Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning
Каталог "Публикации на автори от ИУ" | Статия
Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning
(2018)
Vladimir Zhechev

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Image Effects Resulting from Brand Extensions of Niche Automobiles
ПВ 1123
Каталог "Публикации на автори от ИУ" | Статия
Image Effects Resulting from Brand Extensions of Niche Automobiles
(2016)
Vladimir Zhechev

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Integrated Marketing Communications of Hotel Chains
Каталог "Публикации на автори от ИУ" | Монография
Integrated Marketing Communications of Hotel Chains
(2016)
Vladimir Zhechev