Библиотека към Икономически университет - Варна

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Намерени са 1075 резултата.
Strategic Brand Management
C 7723
Каталог "Книги" | Книга
Strategic Brand Management
Building, Measuring, and Managing Brand Equity. (2020)
Kevin Keller; Vanitha Swaminathan

The brand personality of rocks
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
The brand personality of rocks
A critical evaluation of a brand personality scale (2014)
Mark Avis; Sarah Forbes; Shelagh Ferguson

Store brand and retail differentiation
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Store brand and retail differentiation
The influence of store image and store brand attitude on store own brand perceptions (2003)
Colleen Collins-Dodd; Tara Lindley

UNDERSTANDING What's in a Brand Rating
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
UNDERSTANDING What's in a Brand Rating
A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity (2001)

Brand Eguity Dilution
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Brand Eguity Dilution
Retailer Display and Context Brand Effects (1999)
Lauranne Buchanan; Carolyn Simmons; Barbara Bickart

The Trust-Based Marketing Communication, National Brand Equity, and Economy – the Case of Poland and Bulgaria
Каталог "Публикации на автори от ИУ" | Книга
The Trust-Based Marketing Communication, National Brand Equity, and Economy – the Case of Poland and Bulgaria
Chapter 17 (2025)
Hanna Gorska-Warsewicz; et al.

Репозициониране на корпоративен бранд в банковия сектор = Repositioning in the Corporate Brand Image in the Banking Area
B 77376 (3)
Каталог "Статии, стандарти, автореферати" | Доклад
Репозициониране на корпоративен бранд в банковия сектор = Repositioning in the Corporate Brand Image in the Banking Area
(2020)
Цветелина Димитрова

Чети онлайн

Brand Positioning of Domestic Services in Australia
Каталог "Публикации на автори от ИУ" | Статия
Brand Positioning of Domestic Services in Australia
(2018)
Vladimir Zhechev; Evgeni Stanimirov

Чети онлайн

Image Effects Resulting from Brand Extensions of Niche Automobiles
ПВ 1123
Каталог "Публикации на автори от ИУ" | Статия
Image Effects Resulting from Brand Extensions of Niche Automobiles
(2016)
Vladimir Zhechev

Чети онлайн

Designing Brand Identity
C 7421
Каталог "Книги" | Книга
Designing Brand Identity
An Essential Guide for the Entire Branding Team (2018)
Alina Wheeler

How to Brand Nations, Cities and Destinations
B 76464
Каталог "Книги" | Книга
How to Brand Nations, Cities and Destinations
A Planning Book for Place Branding (2009)
Teemu Moilanen; Seppo Rainisto

Bundling as a new product introduction strategy: The role of brand image and bundle features
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Bundling as a new product introduction strategy: The role of brand image and bundle features
(2009)
Shibin Sheng; Yue Pan

Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning
Каталог "Публикации на автори от ИУ" | Статия
Measuring Brand Competitive Performance - a Focus on Ethical Brand Positioning
(2018)
Vladimir Zhechev

Чети онлайн

The Viral Effect on Brand Image in Fashion TikTok
ПВ 2430
Каталог "Публикации на автори от ИУ" | Статия
The Viral Effect on Brand Image in Fashion TikTok
(2025)
Vladimir Zhechev; Maria-Yoana Gercheva

Изграждане на бранд идентичност във висшето образование в условия на икономически и демографски промени = Building a Brand Identity in Higher Education in Conditions of Economic and Demographic Changes
Каталог "Публикации на автори от ИУ" | Доклад
Изграждане на бранд идентичност във висшето образование в условия на икономически и демографски промени = Building a Brand Identity in Higher Education in Conditions of Economic and Demographic Changes
(2023)
Радина Русева; Владимир Жечев

Концептуальная модель построения гастрономического бренда туристских территорий [Conceptual Model for Establishing a Dastronomic Brand of Tourist Destinations]
Каталог "Публикации на автори от ИУ" | Статия
Концептуальная модель построения гастрономического бренда туристских территорий [Conceptual Model for Establishing a Dastronomic Brand of Tourist Destinations]
(2023)
Марианна Александрова

Чети онлайн

How to change customer mind - the difference between brand and trademark in tourism industry
ПВ 2117
Каталог "Статии, стандарти, автореферати" | Статия
How to change customer mind - the difference between brand and trademark in tourism industry
(2022)
Svetoslav Kaleychev

Brand effect on consumer preference (the case of olive oil in Albania)
ПВ 2117
Каталог "Статии, стандарти, автореферати" | Статия
Brand effect on consumer preference (the case of olive oil in Albania)
(2022)
Morena Boja

The Impact of Brand Extensions on Brand Image Dilution Related to Nichemanship: An Example from Porsche in Bulgaria
Каталог "Публикации на автори от ИУ" | Статия
The Impact of Brand Extensions on Brand Image Dilution Related to Nichemanship: An Example from Porsche in Bulgaria
(2013)
Vladimir Zhechev; Evgeni Stanimirov

Developing the Local Brand of the Restaurant Chain “Staria Chinar” in Varna, Bulgaria
Каталог "Публикации на автори от ИУ" | Монография
Developing the Local Brand of the Restaurant Chain “Staria Chinar” in Varna, Bulgaria
Chapter 5 (2020)
Hristina Filipova; Tanya Dabeva Filipova