Библиотека към Икономически университет - Варна

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Намерени са 1075 резултата.
The Value Relevance of Brand Attitude in High-Technology Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Value Relevance of Brand Attitude in High-Technology Markets
(2001)
David Aaker; Robert Jacobson

Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
(2001)
Paul Bottomley; Stephen Holden

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
(1997)
Carl Mela; Sunil Gupta; Donald Lehmann

Dimensions of Brand Personality
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Dimensions of Brand Personality
(1997)
Jennifer Aaker

Brand Management
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Brand Management
Moving Beyond Loyalty : Briefings from the Editors (1997)
Dun Gifford

Your Brand's Best Strategy
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Your Brand's Best Strategy
(1997)
Vijay Vishwanath; Jonathan Mark

Should You Take Your Brand to Where the Action Is ?
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Should You Take Your Brand to Where the Action Is ?
(1997)
О. Мацнев

Control systems in supplier-retailer relationships and their impact on brand performance
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Control systems in supplier-retailer relationships and their impact on brand performance
(1998)
Walfried Lassar

A Relationship Between Market Share Elasticities and Brand Switching Probabilities
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
(1998)
Randolph Bucklin; Gary Russell; V. Srinivasan

How Brand Names Affect the Demand for Twin Automobiles
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
How Brand Names Affect the Demand for Twin Automobiles
(1998)
Mary Sullivan

The Effects of Extensions on Brand Name Dilution and Enhancement
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effects of Extensions on Brand Name Dilution and Enhancement
(1998)
Zeynep Gurhan-Canli; Zeyner Gurhan-Canli; Durairaj Maheswaran

The Investment Value of Brand Franchise
ПС 1004
Каталог "Статии, стандарти, автореферати" | Списание
The Investment Value of Brand Franchise
(1999)
Jack Treynor

Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model
ПВ 1540
Каталог "Статии, стандарти, автореферати" | Списание
Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model
(1999)
Pradeep Chintagunta

When Do Price Promotions Affect Pretrial Brand Evaluations ?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Do Price Promotions Affect Pretrial Brand Evaluations ?
(1999)
Priya Raghubir; Kim Corfman

Signaling Unobservable Product Quality Through a Brand Ally
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Signaling Unobservable Product Quality Through a Brand Ally
(1999)
Akshay Rao; Lu Qu; Robert Ruekert

Endogenety in Brand Choise Models
ПВ 1540
Каталог "Статии, стандарти, автореферати" | Списание
Endogenety in Brand Choise Models
(1999)
J. Villas-Boas; Russel Winer

Inferring Latent Brand Dependencies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Inferring Latent Brand Dependencies
(2000)
Ulf Bockenholt; William Dillon

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
(2000)
Carrie Heilman; Douglas Bowman; Gordon Wright

Impact of Product-Harm Crises on Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Impact of Product-Harm Crises on Brand Equity
The Moderating Role of Consumer Expectations (2000)
Niraj Dawar; Madan Pillutla

The Effects of Analyzing Reasons for Brand Preferences
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effects of Analyzing Reasons for Brand Preferences
Disruption or Reinforcement? (2000)
Jaideep Sengupta; Gavan Fitzsimons