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Some New Methods for an Old Problem
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Some New Methods for an Old Problem
Modeling Preference Changes and Competitive Market Structures in Prefest Market Data (1997)
Ulf Bockenholt; William Dillon
Information Acceleration
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Information Acceleration
Validation and Lessons From the Field (1997)
Glen Urban
Integrated Product Design for Marketability and Manufacturing
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Integrated Product Design for Marketability and Manufacturing
(1997)
V. Srinivasan; William Lovejoy; David Beach
Pulling the Plug to Stop the New Product Drain
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Pulling the Plug to Stop the New Product Drain
(1997)
William Boulding; Ruskin Morgan; Richard Staelin
Software Tools for New Product Development
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Software Tools for New Product Development
(1997)
Arvind Rangaswamy; Gary Lilien
Resources for Research and Pedagogy on New Product Development Processes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Resources for Research and Pedagogy on New Product Development Processes
(1997)
Vithala Rao
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
(1997)
Stephen Nowlis
Patterns of Affective Reaction to Advertisements
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Patterns of Affective Reaction to Advertisements
The Integration of Moment-to-Moment Responses into Overall Judgments (1997)
Hans Baumgartner
The Moderating Effects of problem Characteristics on Experts' and Novices' judgments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Moderating Effects of problem Characteristics on Experts' and Novices' judgments
(1997)
Mark Spence; Merrie Brucks
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
(1997)
Carl Mela; Sunil Gupta; Donald Lehmann
Deliberate Product Definition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Deliberate Product Definition
Customizing the Product Definition Process (1997)
G. Kalyanaram; V. Krishnan
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
(1997)
V. Srinivasan
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
(1997)
Markus Christen
Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Are the Parts Better Than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
(1997)
Geeta Menon
Dimensions of Brand Personality
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Dimensions of Brand Personality
(1997)
Jennifer Aaker
Understanding Cooperative Advertising Participation Rates in Conventional Channels
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding Cooperative Advertising Participation Rates in Conventional Channels
(1997)
Mark Bergen; George John
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
(1997)
Anil Chaturvedi; et al.
Kalman Filter Estimation of New Product Diffusion Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Kalman Filter Estimation of New Product Diffusion Models
(1997)
Jinhong Xie; et al.
A Household-Level Television Advertising Exposure Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Household-Level Television Advertising Exposure Model
(1997)
M. Abe
Consideration
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consideration
Review of Research and Prospects for Future Insights (1997)
John Roberts; James Lattin