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Намерени са 2462 резултата
The Malleable Self
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Malleable Self
The Role of Self-Expression in Persuasion (1999)
Jennifer Aaker
How and When Factual Ad Claims Mislead Consumers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
How and When Factual Ad Claims Mislead Consumers
Examining the Deceptive Concequences of Copy x Copy Interactions for Comparative Advertisements (1999)
Michael Barone
Understanding How Product Attributes Influence Product Categorization
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding How Product Attributes Influence Product Categorization
Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories (1999)
Madhubalan Viswanathan; Terry Childers
MARKET Motives, Distinctive Capabilities, and Domestic Inertia
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
MARKET Motives, Distinctive Capabilities, and Domestic Inertia
A Hybrid Model of Innovation Generation (1999)
A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models
(1999)
Stephen Walker
Emotional Trade-Off Difficulty and Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Emotional Trade-Off Difficulty and Choice
(1999)
Mary Luce
An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels
(1999)
Robert Dahlstrom; Arne Nygaard
A Dynamic Model of Customers' Usage of Services
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Dynamic Model of Customers' Usage of Services
Usage as an Antecedent and Consequence of Satisfaction (1999)
Ruth Bolton; Katherine Lemon
Perceptions of Price Unfairness
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Perceptions of Price Unfairness
Antecedents and Consequences (1999)
Margaret Campbell
Toward Identifying the Inventive Templates of New Prodocts
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Toward Identifying the Inventive Templates of New Prodocts
A Channeled Ideation Approach (1999)
Jacob Goldenberg; David Mazursky; Sorin Solomon
When Do Price Promotions Affect Pretrial Brand Evaluations ?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Do Price Promotions Affect Pretrial Brand Evaluations ?
(1999)
Priya Raghubir; Kim Corfman
The Contingency Value of Complementary Capabilities in Product Development
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Contingency Value of Complementary Capabilities in Product Development
(1999)
Christine Moorman; Rebecca Slotegraaf
Signaling Unobservable Product Quality Through a Brand Ally
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Signaling Unobservable Product Quality Through a Brand Ally
(1999)
Akshay Rao; Lu Qu; Robert Ruekert
The Advantages of Entry in the Growth Stage of the Product Life Cycle
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Advantages of Entry in the Growth Stage of the Product Life Cycle
An empirical Analysis (1999)
Venkatesh Shankar
A Comparison of Multidimensional Scaling Methods for Perceptual Mapping
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Comparison of Multidimensional Scaling Methods for Perceptual Mapping
(1999)
Tammo Bijlmolt; Michel Wedel
The Distribution of Survey Contact and Participation in the United States
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Distribution of Survey Contact and Participation in the United States
Constructing a Survey-Based Estimate (1999)
Barbara Bickart; David Schmittlein
Relatedness, Prominence, and Constructive Sponsor Identification
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Relatedness, Prominence, and Constructive Sponsor Identification
(1999)
Gita Johar; Michel Pham
Vital Dimensions in Volume Perception
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Vital Dimensions in Volume Perception
Can the Eye Fool the Stomach ? (1999)
Priya Raghubir; Aradhna Krishna
New Product Introduction and Incumbent Response Strategies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
New Product Introduction and Incumbent Response Strategies
Their Interrelationship and the Role of Multimarket Contact (1999)
Venkatesh Shankar
Brand Eguity Dilution
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Brand Eguity Dilution
Retailer Display and Context Brand Effects (1999)
Lauranne Buchanan; Carolyn Simmons; Barbara Bickart