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Theorizing about resource integration through service-dominant logic
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Theorizing about resource integration through service-dominant logic
(2014)
Linda Peters; et al.
Value-in-disposition
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Value-in-disposition
Exploring how consumers derive value from disposition of possessions (2014)
Meltem Ture
Connecting contexts: A Badiouian epistemology for consumer culture theory
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Connecting contexts: A Badiouian epistemology for consumer culture theory
(2014)
Amanda Earley
Market-widening
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Market-widening
Shaping total market demand for French and American bicycles circa 1890 (2014)
Thomas Burr
Value-in-disposition
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Value-in-disposition
Exploring how consumers derive value from disposition of possessions (2014)
Meltem Ture
Managing the politics of value propositions
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Managing the politics of value propositions
(2014)
Herve Corvellec; Johan Hultman
The brand personality of rocks
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
The brand personality of rocks
A critical evaluation of a brand personality scale (2014)
Mark Avis; Sarah Forbes; Shelagh Ferguson
Threats to the scientific status of experimental consumer psychology
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Threats to the scientific status of experimental consumer psychology
A Darwinian perspective (2014)
Edward McQuarrie
Myth and ideology in consumer culture theory
ПВ 2413
Каталог "Статии, стандарти, автореферати" | Списание
Myth and ideology in consumer culture theory
(2014)
James Fitchett; Georgios Patsiaouras; Andrea Davies
За нелинейния подход в маркетинговата активност на фирмите
Каталог "Публикации на автори от ИУ" | Доклад
За нелинейния подход в маркетинговата активност на фирмите
(2003)
Юлия Узунова
Изграждане на бранд идентичност във висшето образование в условия на икономически и демографски промени = Building a Brand Identity in Higher Education in Conditions of Economic and Demographic Changes
Каталог "Публикации на автори от ИУ" | Доклад
Изграждане на бранд идентичност във висшето образование в условия на икономически и демографски промени = Building a Brand Identity in Higher Education in Conditions of Economic and Demographic Changes
(2023)
Радина Русева; Владимир Жечев
Targeting the Cognitively Young
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Targeting the Cognitively Young
(1999)
Marylyn Carrigan
Loyalty and Price Elasticity. A Segmentation Analysis
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Loyalty and Price Elasticity. A Segmentation Analysis
(1999)
Sandra Cavero
Nouns versus Adjectives in Country-of-Origin Communication
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Nouns versus Adjectives in Country-of-Origin Communication
(1999)
Gabriele Morello
A Cross Cultural Look At Segmentation
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
A Cross Cultural Look At Segmentation
(1999)
Dipen Mehta
HARMONISED Demographics in Market Research
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
HARMONISED Demographics in Market Research
(1999)
Updating the Socioeconomic Stratification in Spain
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Updating the Socioeconomic Stratification in Spain
(1999)
Ignacio Bellon
Use of the 2-by-2 table in Advertising Effectiveness
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Use of the 2-by-2 table in Advertising Effectiveness
(1999)
Simon Broadbent
Market Research with Women in the Arab Gulf Countries
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
Market Research with Women in the Arab Gulf Countries
(1999)
Nimr Eid
The Change in the Japanese Consumption Society and Issues for the 21st Century
ПС 970
Каталог "Статии, стандарти, автореферати" | Списание
The Change in the Japanese Consumption Society and Issues for the 21st Century
(1999)
Terue Ohashi