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Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment
ПС 1007
Каталог "Публикации на автори от ИУ" | Статия
Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment
(2019)
Todor Dyankov; Yuliana Todorova

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Rethinking Integrated Marketing Communications - the Household Services Industry Perspective
Каталог "Публикации на автори от ИУ" | Статия
Rethinking Integrated Marketing Communications - the Household Services Industry Perspective
(2019)
Vladimir Zhechev

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Enhancement of Competitiveness of the Product in the Tourist Business by Health Tourism Marketing Management
ПВ 881
Каталог "Статии, стандарти, автореферати" | Статия
Enhancement of Competitiveness of the Product in the Tourist Business by Health Tourism Marketing Management
(2018)
Mariana Ianeva; et al.

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Evaluation of Brand Identity of Bulgaria as a Tourist Destination
Каталог "Публикации на автори от ИУ" | Статия
Evaluation of Brand Identity of Bulgaria as a Tourist Destination
(2018)
Todor Dyankov; Viliyan Krastev; Krassimira Yancheva

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An Integrating Approach for Studying Tourist Destination Competitiveness in Higher Education
CDR 205
Каталог "Публикации на автори от ИУ" | Доклад
An Integrating Approach for Studying Tourist Destination Competitiveness in Higher Education
(2017)
Todor Dyankov; Viliyan Krastev

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Social Media Marketing
B 76496
Каталог "Книги" | Учебник
Social Media Marketing
(2017)
Tracy Tuten; Michael Solomon

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Strategic Goals for Enhancing the Competitiveness of Bulgaria as a Tourist Destination
Каталог "Публикации на автори от ИУ" | Доклад
Strategic Goals for Enhancing the Competitiveness of Bulgaria as a Tourist Destination
(2009)
Stoyan Marinov

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Оценка на конкурентоспособността на община Варна като туристическа дестинация според българските туристи [Evaluating the Competitiveness of Varna Municipality as a Tourist Destination by the Bulgarian Tourists]
B 78014
Каталог "Публикации на автори от ИУ" | Доклад
Оценка на конкурентоспособността на община Варна като туристическа дестинация според българските туристи [Evaluating the Competitiveness of Varna Municipality as a Tourist Destination by the Bulgarian Tourists]
(2015)
Златина Караджова; Велина Казанджиева

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Global Marketing
B 74683
Каталог "Книги" | Учебно пособие
Global Marketing
[Textbook] (2014)
Svend Hollensen

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Management Decisions in the Context of Bulgaria's Lifecycle as a Coastal Tourist Destination
ПВ 1123
Каталог "Публикации на автори от ИУ" | Статия
Management Decisions in the Context of Bulgaria's Lifecycle as a Coastal Tourist Destination
(2012)
Stoyan Marinov

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The Right Marketing Communication - a KEY to Every Cultural Tourist Destination
Каталог "Публикации на автори от ИУ" | Доклад
The Right Marketing Communication - a KEY to Every Cultural Tourist Destination
(2018)
Svetla Rakadzhiyska
Application of Digital Marketing Strategies in Tourist Business
ПВ 1988
Каталог "Статии, стандарти, автореферати" | Статия
Application of Digital Marketing Strategies in Tourist Business
(2018)
Zlatina Karadjova
Marketing in the Tourist Industry
B 64274
Каталог "Книги" | Книга
Marketing in the Tourist Industry
The Promotion of Destination Regions (1995)
Brian Goodall
Strategic Marketing for Nonprofit Organizations
C 6036
Каталог "Книги" | Книга
Strategic Marketing for Nonprofit Organizations
(2003)
Alan Andreasen; Philip Kotler

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Identifying Competitive Advantages for Territories
Каталог "Публикации на автори от ИУ" | Доклад
Identifying Competitive Advantages for Territories
(2016)
Yana Balashova-Kostadinova

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Analysis of Wine Tourism Development: Tendencies and Perspectives in Varna Region
Каталог "Публикации на автори от ИУ" | Статия
Analysis of Wine Tourism Development: Tendencies and Perspectives in Varna Region
(2019)
Maria Veleva; Denka Zlateva

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Comparative Advantages Related to a Municipality - the Experts View
Каталог "Публикации на автори от ИУ" | Статия
Comparative Advantages Related to a Municipality - the Experts View
(2017)
Yana Balashova-Kostadinova

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How Intercultural Communication Competence Can Facilitate Relations and Enhance Customer Satisfaction in the Tourism Business
Каталог "Публикации на автори от ИУ" | Статия
How Intercultural Communication Competence Can Facilitate Relations and Enhance Customer Satisfaction in the Tourism Business
(2017)
Svetla Nedeva

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Good Communication Versus Failures of Companies in the Field of Services
B 76310
Каталог "Публикации на автори от ИУ" | Доклад
Good Communication Versus Failures of Companies in the Field of Services
(2017)
Boryana Grancharova-Serbezova

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CSR Disclosure in Large Bulgarian Companies
Каталог "Публикации на автори от ИУ" | Доклад
CSR Disclosure in Large Bulgarian Companies
(2017)
Desislava Serafimova

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