Evaluation of Brand Identity of Bulgaria as a Tourist Destination

Todor Dyankov; Viliyan Krastev; Krassimira Yancheva

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Детайли

Източник: Tourism : An International Interdisciplinary Journal [Turizam : Medunarodni znanstveno-strucni casopis]
Издателство: Institut za turizam
Местоиздаване: Zagreb, Croatia
Година на издаване: 2018
Страници: p. 19 - 34
Том: 66
Ключови думи: brand image, destination image, soft power

ISBN: ISSN 1332-7461 (print) ; 1849-1545 (online)
Пор.№: 1, March
Website: https://hrcak.srce.hr/197380

Действия

MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Dyankov, Todor Konstantinov, Krastev, Viliyan Krastev, Yancheva, Krassimira Dragomirova Evaluation of Brand Identity of Bulgaria as a Tourist Destination, Institut za turizam, 2018, p. 19 - 34, ISSN 1332-7461 (print) ; 1849-1545 (online).

Dyankov, Todor Konstantinov, Krastev, Viliyan Krastev, Yancheva, Krassimira Dragomirova . Evaluation of Brand Identity of Bulgaria as a Tourist Destination. Zagreb, Croatia: Institut za turizam, 2018, p. 19 - 34, ISSN 1332-7461 (print) ; 1849-1545 (online).

Dyankov, Todor Konstantinov, Krastev, Viliyan Krastev, Yancheva, Krassimira Dragomirova (2018) Evaluation of Brand Identity of Bulgaria as a Tourist Destination, Zagreb, Croatia: Institut za turizam, p. 19 - 34, ISSN 1332-7461 (print) ; 1849-1545 (online)

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Evaluation of Brand Identity of Bulgaria as a Tourist Destination

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