Burton, Jamie, Easingwood, Christopher A Positioning Typology of Consumers' Perceptions of the Benefits Offered by Successful Service Brands,
, 2006, pp. 301 - 316.
Burton, Jamie, Easingwood, Christopher .
A Positioning Typology of Consumers' Perceptions of the Benefits Offered by Successful Service Brands.
: , 2006, pp. 301 - 316.
Burton, Jamie, Easingwood, Christopher (2006)
A Positioning Typology of Consumers' Perceptions of the Benefits Offered by Successful Service Brands,
: , pp. 301 - 316
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