A Consumer-Based Method for Retailer Equity Measurement: Results of an Empirical Study

Ravi Pappu; Pascale Quester

ПС 996

Pappu, Ravi, Quester, Pascale A Consumer-Based Method for Retailer Equity Measurement: Results of an Empirical Study, , 2006, p. 317 - 329.

Pappu, Ravi, Quester, Pascale . A Consumer-Based Method for Retailer Equity Measurement: Results of an Empirical Study. : , 2006, p. 317 - 329.

Pappu, Ravi, Quester, Pascale (2006) A Consumer-Based Method for Retailer Equity Measurement: Results of an Empirical Study, : , p. 317 - 329

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