Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model

Pradeep Chintagunta

ПВ 1540

Chintagunta, Pradeep K. Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model, , 1999, с. 486 - 498.

Chintagunta, Pradeep K. . Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model. : , 1999, с. 486 - 498.

Chintagunta, Pradeep K. (1999) Variety Seeking, Purchase Timing, and the "Lighting Bolt" Brand Choice Model, : , с. 486 - 498

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