Receiving Word-of-mouth from the Service Customer

An Emotion-based Effectiveness Assessment

Magnus Soderlund; Sara Rosengren

ПС 996

Източник - периодично издание: Journal of Retailing and Consumer Services
Година на издаване: 2007
Страници: p. 124 - 136
Том: 14
Ключови думи: реклама, услуги, удовлетвореност на потребителите, емоционален фактор

Soderlund, Magnus, Rosengren, Sara Receiving Word-of-mouth from the Service Customer, , 2007, p. 124 - 136.

Soderlund, Magnus, Rosengren, Sara . Receiving Word-of-mouth from the Service Customer. : , 2007, p. 124 - 136.

Soderlund, Magnus, Rosengren, Sara (2007) Receiving Word-of-mouth from the Service Customer, : , p. 124 - 136

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