Corporate image and corporate reputation in customers' retention decisions in services

Nha Nguyen; Gaston Leblanc

ПС 996

Източник - периодично издание: Journal of Retailing and Consumer Services
Източник: JOURNAL of Retailing and Consumer Services
Година на издаване: 2001
Страници: с. 227 - 236
Том: 8
Ключови думи: корпоративен имидж, корпоративна репутация, потребителска лоялност

Nguyen, Nha, Leblanc, Gaston Corporate image and corporate reputation in customers' retention decisions in services, , 2001, с. 227 - 236.

Nguyen, Nha, Leblanc, Gaston . Corporate image and corporate reputation in customers' retention decisions in services. : , 2001, с. 227 - 236.

Nguyen, Nha, Leblanc, Gaston (2001) Corporate image and corporate reputation in customers' retention decisions in services, : , с. 227 - 236

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