Machowska, Dominika Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market,
, 2018, pp. 3 - 29.
Machowska, Dominika .
Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market.
: , 2018, pp. 3 - 29.
Machowska, Dominika (2018)
Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market,
: , pp. 3 - 29
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