Measuring expectations: forecast vs. ideal expextations. Does it really matter?

Bronwyn Higgs; Michael Polonsky; Mary Hollick

ПС 996

Детайли

Източник - периодично издание: Journal of Retailing and Consumer Services
Източник: JOURNAL of Retailing and Consumer Services
Година на издаване: 2005
Страници: pp. 49 - 64
Том: 12
Ключови думи: маркетинг, потребители, потребителски очаквания, оценка на качеството, потребителски възприятия

ISSN: 0969-6989
Пор.№: 1
Забележка: DOI: https://doi.org/10.1016/j.jretconser.2004.02.002
Website: https://www.sciencedirect.com/science/article/pii/S0969698904000153
Тематични рубрики: Маркетинг. Продажби. Дистрибуция

Действия

MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Higgs, Bronwyn, Polonsky, Michael Jay, Hollick, Mary Measuring expectations: forecast vs. ideal expextations. Does it really matter?, , 2005, pp. 49 - 64.

Higgs, Bronwyn, Polonsky, Michael Jay, Hollick, Mary . Measuring expectations: forecast vs. ideal expextations. Does it really matter?. : , 2005, pp. 49 - 64.

Higgs, Bronwyn, Polonsky, Michael Jay, Hollick, Mary (2005) Measuring expectations: forecast vs. ideal expextations. Does it really matter?, : , pp. 49 - 64

* Моля, проверите цитатите за точност, преди да ги включите в работата си.

Measuring expectations: forecast vs. ideal expextations. Does it really matter?

Детайли

Допълнителна информация

Действия