The impact of service quality and marketing on financial performance in the hospital industry

an empirical examination

P. Raju; S. Lonial

The impact of service quality and marketing on financial performance in the hospital industry

ПС 996

Детайли

Източник - периодично издание: Journal of Retailing and Consumer Services
Източник: JOURNAL of Retailing and Consumer Services
Година на издаване: 2002
Страници: pp. 335 - 348
Том: 9
Ключови думи: болнични услуги, болнични заведения, качество на услугите, здравни услуги, маркетинг, здравеопазване, финансови резултати, пазарна ориентация, управление на качеството, Total Quality Management (TQM), Continuous Quality Improvement (CQI)

ISSN: 0969-6989
Пор.№: 6
Забележка: ISSN 0969-6989
Тематични рубрики: Медицина. Здравеопазване

Действия

MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Raju, P. S., Lonial, S. C. The impact of service quality and marketing on financial performance in the hospital industry, , 2002, pp. 335 - 348.

Raju, P. S., Lonial, S. C. . The impact of service quality and marketing on financial performance in the hospital industry. : , 2002, pp. 335 - 348.

Raju, P. S., Lonial, S. C. (2002) The impact of service quality and marketing on financial performance in the hospital industry, : , pp. 335 - 348

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The impact of service quality and marketing on financial performance in the hospital industry

Детайли

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