The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice

Lars Esbjerg

ПС 996

Източник - периодично издание: Journal of Retailing and Consumer Services
Година на издаване: 2009
Страници: pp. 414 - 423
Том: 16
Ключови думи: брандинг, хранителни стоки, търговия, бранд архитектура, потребителски избор

Esbjerg, Lars The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice, , 2009, pp. 414 - 423.

Esbjerg, Lars . The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice. : , 2009, pp. 414 - 423.

Esbjerg, Lars (2009) The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice, : , pp. 414 - 423

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