Do consumers still believe what is said in online product reviews

A persuasion knowledge approach

Silke Bambauer-Sachse; Sabrina Mangold

ПС 996

Източник - периодично издание: Journal of Retailing and Consumer Services
Година на издаване: 2013
Страници: pp. 373 - 381
Том: 20
Ключови думи: онлайн продуктово представяне, убеждаване, достоверност на източника

Bambauer-Sachse, Silke, Mangold, Sabrina Do consumers still believe what is said in online product reviews, , 2013, pp. 373 - 381.

Bambauer-Sachse, Silke, Mangold, Sabrina . Do consumers still believe what is said in online product reviews. : , 2013, pp. 373 - 381.

Bambauer-Sachse, Silke, Mangold, Sabrina (2013) Do consumers still believe what is said in online product reviews, : , pp. 373 - 381

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