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Автор да съдържа Nirmalya Kumar
Kill a Brand, Keep a Customer
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Kill a Brand, Keep a Customer
(2003)
Nirmalya Kumar
Examining the Impact of Destructive Acts in Marketing Channel Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Examining the Impact of Destructive Acts in Marketing Channel Relationships
(2001)
Jonathan Hibbard; Nirmalya Kumar; Louis Stern
A Meta-Analysis of Satisfaction in Marketing Channel Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Meta-Analysis of Satisfaction in Marketing Channel Relationships
(1999)
Inge Geyskens; Jan-Benedict Steenkamp; Nirmalya Kumar
Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships
(1998)
Nirmalya Kumar; Lisa Scheer; Jan-Benedict Steenkamp