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Автор да съдържа John Balmer
The Shared Management and Ownership of Corporate Brands: the Case of Hilton
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
The Shared Management and Ownership of Corporate Brands: the Case of Hilton
(2009)
John Balmer; Irene Thomson
Perceived Corporate Identity/Strategy Dissonance: Triggers and Managerial Responses
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Perceived Corporate Identity/Strategy Dissonance: Triggers and Managerial Responses
(2007)
Hong-Wei He; John Balmer
Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products
ПС 994
Каталог "Статии, стандарти, автореферати" | Списание
Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products
(2007)
Joep Cornelissen; S. Haslam; John Balmer
The Three Virtues and Seven Deadly sins of Corporate Brand Management
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
The Three Virtues and Seven Deadly sins of Corporate Brand Management
(2001)
John Balmer
Merger Madness
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Merger Madness
The Final Coup de Grace (1999)
John Balmer; Keith Dinnie