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Намерени са 1699 резултата
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
(2005)
Pradeep Chintagunta; Jean-Pierre Dube
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Valuing Customers
(2004)
Sunil Gupta
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Integration of Discrepant Sales Forecasts
The Influence of Plausibility Interences Based on an Evoked Range (2004)
Anne Roggeveen
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Recapturing Lost Customers
(2004)
Jacquelyn Thomas
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Valenced Comparisons
(2004)
Shailendra Jain
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Using Combined-Currency Prices to Lower Consumers' Perceived Cost
(2004)
Xavier Dreze
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Performance of Store Brands
A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk (2004)
Tulin Erdem
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Timing of Repeat Purchases of Consumer Durable Goods
The Role of Functional Bases of Consumer Attitudes (2004)
Rajdeep Grewal
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
(2004)
Olivier Toubia
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Brands as Beacons
A New Source of Loyalty to Multiproduct Firms (2004)
Bharat Anand; Ron Shachar
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
(2004)
Angela Lee
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Dynamic Effect of Innovation on Market Structure
(2004)
Harald Van Heerde; Carl Mela; Puneet Manchanda
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
(2004)
Siddhartha Chib
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Corporate Image Affects Product Evaluations
The Moderating Role of Perceived Risk (2004)
Zeynep Gurhan-Canli; Rajeev Batra
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Mixture Model for Internet Search-Engine Visits
(2004)
Rahul Telang
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
WAITING for the Web
How Screen Color Affects Time Perception (2004)
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Alternative Models for Capturing the Compromise Effect
(2004)
Ran Kivetz
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Toward Extending the Compromise Effect to Complex Buying Contexts
(2004)
Ravi Dhar; Anil Menon; Bryan Maach
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Longitudinal Shifts in the Drivers of Satisfaction with Product Quality
The Role of Attribute Resolvability (2004)
Rebecca Slotegraaf; J. Inman
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
(2004)
Michael Lewis