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Service quality dimensions and superior customer perceived value in retail banks
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Service quality dimensions and superior customer perceived value in retail banks
An empirical study on Mexican consumers (2013)
Vivek Venkatesh
Sustainable tourism and the emergence of new environmental norms
ПВ 2345
Каталог "Статии, стандарти, автореферати" | Списание
Sustainable tourism and the emergence of new environmental norms
(2013)
Malgorzata Ogonowska; Dominique Torre
Брендинг
B 73855
Каталог "Книги" | Учебно пособие
Брендинг
Учебное пособие (2012)
А. Годин
Приложение на логото по информационна грамотност
B 73983
Каталог "Книги" | Книга
Приложение на логото по информационна грамотност
Наръчник по маркетинг. ИФЛА - Секция по информ. грамотност. ЮНЕСКО (2012)
Йесус Лоу
Destination Branding for Small Cities
B 76778
Каталог "Книги" | Книга
Destination Branding for Small Cities
The Essentials for Successful Place Branding (2012)
Bill Baker
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions for Apparel
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions for Apparel
(2012)
Marine Aghekyan-Simonian; Sandra Forsythe
Motivators of Market Mavenism in the Retail Environment
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Motivators of Market Mavenism in the Retail Environment
(2012)
Ronald Goldsmith; Leisa Flynn; Ronald Clark
Българските марки в света на Superbrands
ПС 1106
Каталог "Статии, стандарти, автореферати" | Списание
Българските марки в света на Superbrands
Влизането в класацията е сигнал от пазара, че изискванията към бранда нарастват (2012)
Весислава Антонова
Интеграция науки и производства - двигатель фармацевтической отрасли
ПВ 2270
Каталог "Статии, стандарти, автореферати" | Списание
Интеграция науки и производства - двигатель фармацевтической отрасли
(2011)
В. Гуров
Позиционирането
B 73066
Каталог "Книги" | Учебник
Позиционирането
Между желаното, възможното и действителното : [Учебник за студентите на УНСС] (2010)
Симеон Желев
Основы аксиологической концепции менеджмента
ПВ 2270
Каталог "Статии, стандарти, автореферати" | Списание
Основы аксиологической концепции менеджмента
(2010)
А. Максименко
Consumers' intention to buy private label brands revisited
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Consumers' intention to buy private label brands revisited
(2010)
Gianfranco Walsh; Vincent-Wayne Mitchell
From the Bureau to the Boarddroom
B 73371
Каталог "Книги" | Книга
From the Bureau to the Boarddroom
30 Management Lessons from the FBI (2009)
Dan Carrison
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
(2009)
Veronica Liljander
The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice
(2009)
Lars Esbjerg
Juggling Janus - Strategy for General Managers in an Age of Paradoxical Trends
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
Juggling Janus - Strategy for General Managers in an Age of Paradoxical Trends
(2008)
Leyland Pitt; Bodo Schlegelmilch
The Penetration of Retailer Brands and the Impact on Consumer Prices
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The Penetration of Retailer Brands and the Impact on Consumer Prices
A Study Based on Household Expenditures for 35 Grocery Categories (2008)
Johan Anselmsson; et al.
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
ПВ 2354
Каталог "Статии, стандарти, автореферати" | Списание
Multidimensional Customer-Based Brand Equity and its Consequences in Midpriced Hotels
(2008)
Woo Kim; Bongran Jin-Sun; Hyun Kim
Expert Quality Evaluation and Price of Store vs. Manufacturer Brands
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
Expert Quality Evaluation and Price of Store vs. Manufacturer Brands
An Analysis of the Spanish Mass Market (2008)
Jose Mendez; Javier Oubina
The Effects of Brand Credibility on Customer Loyalty
ПС 996
Каталог "Статии, стандарти, автореферати" | Списание
The Effects of Brand Credibility on Customer Loyalty
(2008)
Jill Sweeney; Joffre Swait