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Market-Level Effects of Information
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Market-Level Effects of Information
Competitive Responses and Consumer Dynamics (1998)
Christine Moorman
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
(1998)
Randolph Bucklin; Gary Russell; V. Srinivasan
A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses
(1998)
Steven Brown
Distance Representations of Consumer Perceptions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Distance Representations of Consumer Perceptions
Evaluating Appropriateness by Using Diagnostics (1998)
Sanjoy Ghose
How Brand Names Affect the Demand for Twin Automobiles
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
How Brand Names Affect the Demand for Twin Automobiles
(1998)
Mary Sullivan
Consumers' Perceptions of the Assortment Offered in a Grocery Category
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumers' Perceptions of the Assortment Offered in a Grocery Category
The Impact of Item Reduction (1998)
Susan Broniarczyk
INVESTIGATING Consumers' tendency to Combine Multiple Shopping Purposes and Destinations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
INVESTIGATING Consumers' tendency to Combine Multiple Shopping Purposes and Destinations
(1998)
Benedict Dellaert; et al.
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
(1998)
Randolph Bucklin; Sunil Gupta; S. Siddarth
Simulation Experiments in Choise Simplification
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Simulation Experiments in Choise Simplification
The Effects of Task and Context on Forecasting Performance (1998)
Rick Andrews; Ajay Manrai
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
(1998)
Ajay Kalra; Ronald Goodstein
Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Interdependence, Punitive capability, and the Reciprocation of Punitive Actions in Channel Relationships
(1998)
Nirmalya Kumar; Lisa Scheer; Jan-Benedict Steenkamp
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
(1998)
Indrajit Sinha; Wayne DeSarbo
The Long-Term Impact of Promotions on Consumer Stockpiling Bahavior
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotions on Consumer Stockpiling Bahavior
(1998)
Carl Mela; Kamel Jedidi; Douglas Bowman
Learning and Performance Orientation of Salespeople
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Learning and Performance Orientation of Salespeople
The Role of Supervisors (1998)
Ajay Kohli; Tasadduq Shervani; Goutam Challagalla
Information Asymmetry and Levels of Agency Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Information Asymmetry and Levels of Agency Relationships
(1998)
Debi Mishra; Jan Heide; Stanton Cort
Coupon Value
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Coupon Value
A Signal of Price? (1998)
Priya Raghubir
Consumer Processing of Product Trial and the Influence of Prior Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Processing of Product Trial and the Influence of Prior Advertising
A Structural Modeling Approach (1998)
Deanna Kempf; Robert Smith
An Empirical Analysis of Umbrella Branding
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Analysis of Umbrella Branding
(1998)
Tulin Erdem
Determining Where to Shop
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Determining Where to Shop
Fixed and Variable Costs of Shopping (1998)
David Bell
Exploring the Determinants of Broadway Show Success
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Exploring the Determinants of Broadway Show Success
(1998)
Srinivas Reddy