Библиотека към Икономически университет - Варна

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Намерени са 1075 резултата.
Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Estimating a Stockkeeping-Unit-Level Brand Choise Model That Combines Household Panel Data and Store Data
(2005)
Pradeep Chintagunta; Jean-Pierre Dube

Creating the Living Brand
ПС.94
Каталог "Статии, стандарти, автореферати" | Списание
Creating the Living Brand
(2005)
Neeli Bendapudi; Venkat Bendapudi

Customer-Centered Brand Management
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Customer-Centered Brand Management
(2004)
Roland Rust; Valarie Zeithaml; Katherine Lemon

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
(2004)
Angela Lee

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
(2004)
Siddhartha Chib

Analyzing Brand Competition Across Subcategories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Analyzing Brand Competition Across Subcategories
(2004)
Michel Wedel

Does It Make Sense to Use Scents to Enhance Brand Memory?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Does It Make Sense to Use Scents to Enhance Brand Memory?
(2003)
Maureen Morrin; S. Rathneshwar

The Global Brand Face-Off
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
The Global Brand Face-Off
(2003)
Anand Raman

The Reciprocal Effects or Brand Equity and Trivial Attributes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Reciprocal Effects or Brand Equity and Trivial Attributes
(2003)
Susan Broniarczyk; Andrew Gershoff

Kill a Brand, Keep a Customer
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Kill a Brand, Keep a Customer
(2003)
Nirmalya Kumar

Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
(2002)
Bart Bronnenberg; Catarina Sismeiro

Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
(2002)
Sharmistha Law

Selling the Brand Inside
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Selling the Brand Inside
(2002)
Colin Mitchell

Three Questions You Need to Ask About Your Brand
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Three Questions You Need to Ask About Your Brand
(2002)
Kevin Keller; Brian Sternthal; Alice Tybout

Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
(2002)
Y. Lee

Threats to the External Validity of Brand Extension Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Threats to the External Validity of Brand Extension Research
(2001)
Richard Klink; Daniel Smith

The Three Virtues and Seven Deadly sins of Corporate Brand Management
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
The Three Virtues and Seven Deadly sins of Corporate Brand Management
(2001)
John Balmer

Strike up the Brand
ПС 960
Каталог "Статии, стандарти, автореферати" | Списание
Strike up the Brand
(2001)
Liz Fisher

UK Brand Asset Recognition Beyond "Transactions or Events"
ПС 953
Каталог "Статии, стандарти, автореферати" | Списание
UK Brand Asset Recognition Beyond "Transactions or Events"
(2001)
Tony Tollington

the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
(2001)
Ingrid Martin; David Stewart