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Намерени са 667 резултата
Analyzing Brand Competition Across Subcategories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Analyzing Brand Competition Across Subcategories
(2004)
Michel Wedel
Does It Make Sense to Use Scents to Enhance Brand Memory?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Does It Make Sense to Use Scents to Enhance Brand Memory?
(2003)
Maureen Morrin; S. Rathneshwar
The Global Brand Face-Off
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
The Global Brand Face-Off
(2003)
Anand Raman
The Reciprocal Effects or Brand Equity and Trivial Attributes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Reciprocal Effects or Brand Equity and Trivial Attributes
(2003)
Susan Broniarczyk; Andrew Gershoff
Kill a Brand, Keep a Customer
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Kill a Brand, Keep a Customer
(2003)
Nirmalya Kumar
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
(2002)
Bart Bronnenberg; Catarina Sismeiro
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
(2002)
Sharmistha Law
Selling the Brand Inside
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Selling the Brand Inside
(2002)
Colin Mitchell
Three Questions You Need to Ask About Your Brand
ПС 94
Каталог "Статии, стандарти, автореферати" | Списание
Three Questions You Need to Ask About Your Brand
(2002)
Kevin Keller; Brian Sternthal; Alice Tybout
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
(2002)
Y. Lee
Threats to the External Validity of Brand Extension Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Threats to the External Validity of Brand Extension Research
(2001)
Richard Klink; Daniel Smith
The Three Virtues and Seven Deadly sins of Corporate Brand Management
ПВ 2007
Каталог "Статии, стандарти, автореферати" | Списание
The Three Virtues and Seven Deadly sins of Corporate Brand Management
(2001)
John Balmer
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
(2001)
Ingrid Martin; David Stewart
The Value Relevance of Brand Attitude in High-Technology Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Value Relevance of Brand Attitude in High-Technology Markets
(2001)
David Aaker; Robert Jacobson
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
(2001)
Paul Bottomley; Stephen Holden
Strike up the Brand
ПС 960
Каталог "Статии, стандарти, автореферати" | Списание
Strike up the Brand
(2001)
Liz Fisher
UK Brand Asset Recognition Beyond
ПС 953
Каталог "Статии, стандарти, автореферати" | Списание
UK Brand Asset Recognition Beyond "Transactions or Events"
(2001)
Tony Tollington
Inferring Latent Brand Dependencies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Inferring Latent Brand Dependencies
(2000)
Ulf Bockenholt; William Dillon
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
(2000)
Carrie Heilman; Douglas Bowman; Gordon Wright
Impact of Product-Harm Crises on Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Impact of Product-Harm Crises on Brand Equity
The Moderating Role of Consumer Expectations (2000)
Niraj Dawar; Madan Pillutla