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New Product Introduction and Incumbent Response Strategies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
New Product Introduction and Incumbent Response Strategies
Their Interrelationship and the Role of Multimarket Contact (1999)
Venkatesh Shankar
Brand Eguity Dilution
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Brand Eguity Dilution
Retailer Display and Context Brand Effects (1999)
Lauranne Buchanan; Carolyn Simmons; Barbara Bickart
A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
(1999)
Amy Smith; Ruth Bolton; Janet Wagner
Consumer Choise Process for Experience Goods
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Choise Process for Experience Goods
An Econometric Model and Analysis (1999)
Ramya Neelamegham; Dipak Jain
An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce
(1999)
Abeer Hoque; Gerald Lohse
Estimating Price Elasticities with Theory-Based Priors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Estimating Price Elasticities with Theory-Based Priors
(1999)
Alan Montgomery; Peter Rossi
Visual Attention to Repeated Print Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Visual Attention to Repeated Print Advertising
A Test of Scanpath Theory (1999)
Rik Pieters; Edward Rosbergen; Michel Wedel
Buyer-Seller Relationships in Business Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Buyer-Seller Relationships in Business Markets
(1999)
Joseph Cannon; Joseph Cannon; William Perreault
Pie-Expansion Efforts
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Pie-Expansion Efforts
Collaboration Processes in Buyer-Supplier Relationships (1999)
Sandy Jap
Measuring the Influence of Individual Preference Structures in Group Decision Making
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Measuring the Influence of Individual Preference Structures in Group Decision Making
(1999)
Neeraj Arora; Greg Allenby
Investigating Household State Dependence Effects Across Categories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Investigating Household State Dependence Effects Across Categories
(1999)
Andrew Seetharaman; P. Seetharaman; Andrew Ainslie; Pradeep Chintagunta
HINoV
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
HINoV
A New Model to Improve Market Segment Definition by Identifying Noisy Variables (1999)
Frank Carmone; Ali Kara; Sarah Maxwell
A Characterization of Retailer Response to Manufacturer Trade Deals
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Characterization of Retailer Response to Manufacturer Trade Deals
(1999)
Rajeev Tyagi
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
(1999)
Maureen Morrin
Competitive Dynamics and the Introduction of New Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Competitive Dynamics and the Introduction of New Products
The Motion Picture Timing Game (1998)
Robert Krider; Charles Weinberg
Estimating Irregular Pricing Effects
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Estimating Irregular Pricing Effects
a stochastic Spline Regression Approach (1998)
Kirthi Kalyanam; Thomas Shively
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
(1998)
Bernard Simonin; Julie Rith
Investigating Purchase Timing Behavior in Two Related Product Categories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Investigating Purchase Timing Behavior in Two Related Product Categories
(1998)
Pradeep Chintagunta; Sudeep Haldar
Late Mover Advantage
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Late Mover Advantage
How Innovative late Entrants Outsell Pioneer (1998)
Venkatesh Shankar
An Anchoring and Adjustment Model of Purchase Quantity Decisions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Anchoring and Adjustment Model of Purchase Quantity Decisions
(1998)
Brian Wansink; Robert Kent; Stephen Hoch