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Designing Conjoint Choise Experiments Using Managers' Prior Beliefs
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Designing Conjoint Choise Experiments Using Managers' Prior Beliefs
(2001)
Zsolt Sandor; Michel Wedel
Understanding Reference-Price Shoppers
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding Reference-Price Shoppers
A Within- and Cross-Category Analysis (2001)
Tulin Erdem; Glenn Mayhew; Baohong Sun
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
the Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
(2001)
Ingrid Martin; David Stewart
The Value Relevance of Brand Attitude in High-Technology Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Value Relevance of Brand Attitude in High-Technology Markets
(2001)
David Aaker; Robert Jacobson
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical generalizations Based on Secondary Analysis of Eight Studies
(2001)
Paul Bottomley; Stephen Holden
Buyer-Supplier Contracts Versus Joint Ventures
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Buyer-Supplier Contracts Versus Joint Ventures
Determinants and Consequences of Transaction Structure (2000)
Mark Houston; Shane Johnson
The Emergence of Market Structure in New Repeat-Purchase Categories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Emergence of Market Structure in New Repeat-Purchase Categories
The interplay of Market Share and Retailer Distribution (2000)
Bart Bronnenberg; Vijay Mahajan; Wilfried Vanhonacker
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
(2000)
Gerard Tellis; Rajesh Chandy; Pattana Thaivanich
Global Diffusion of Technological Innovations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Global Diffusion of Technological Innovations
A Coupled-Hazard Approach (2000)
Marnik Dekimpe; Philip Parker; Miklos Sarvary
Consumer Choice Between Hedonic and Utilitarian Goods
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Choice Between Hedonic and Utilitarian Goods
(2000)
Ravi Dhar; Klaus Wertenbroch
Inferring Latent Brand Dependencies
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Inferring Latent Brand Dependencies
(2000)
Ulf Bockenholt; William Dillon
IMPLEMENTING Quality Improvement Programs Designed to Enhance Customer Satisfaction
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
IMPLEMENTING Quality Improvement Programs Designed to Enhance Customer Satisfaction
Quasi-Experiments in the United States and Spain (2000)
Controlling Measurement Errors in Models of Advertising Competition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Controlling Measurement Errors in Models of Advertising Competition
(2000)
Prasad Naik; Chih-Ling Tsai
Are Consumer Survey results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response errors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Are Consumer Survey results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response errors
(2000)
Eunkyu Lee; Michael Hu; Rex Toh
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
(2000)
Carrie Heilman; Douglas Bowman; Gordon Wright
Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a television Viewing Choice Model
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a television Viewing Choice Model
(2000)
Ron Shachor; Ron Shachar; John Emerson
Choosing What I Want Versus Rejecting What I Do Not Want
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Choosing What I Want Versus Rejecting What I Do Not Want
An Application of Decision Framing to Product Option Choice Decisions (2000)
C. Park; Sung Jun; Deborah Macinnis
Consumer Response to Negative Publicity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Consumer Response to Negative Publicity
The Moderating Role of Commitment (2000)
Rohini Ahluwalia; Robert Burnkrant; H. Unnava
Impact of Product-Harm Crises on Brand Equity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Impact of Product-Harm Crises on Brand Equity
The Moderating Role of Consumer Expectations (2000)
Niraj Dawar; Madan Pillutla
Control Mechanisms and the Relationship Life Cycle
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Control Mechanisms and the Relationship Life Cycle
Implications for Safe guarding Specific Investment and Developing Commitment (2000)
Sandy Jap; Shankar Ganesan