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Намерени са 2495 резултата
Optimal Design for Multinomial Choice Experiments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Optimal Design for Multinomial Choice Experiments
(2002)
Barbara Kanninen
Measuring Consumers' Willingness to Pay at the Point of Purchase
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Measuring Consumers' Willingness to Pay at the Point of Purchase
(2002)
Klaus Wertenbroch; Bernd Skiera
Pleasant Surprises
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Pleasant Surprises
Consumer Response to Unexpected In-Store Coupons (2002)
Carrie Heilman; Kent Nakamoto; Ambar Rao
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
(2002)
Fred Feinberg; Aradhna Krishna; Z. Zhang
Price Competition Under Stockpiling and Flexible Consumption
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Price Competition Under Stockpiling and Flexible Consumption
(2002)
David Bell; Ganesh Iyer; V. Padmanabhan
When Are Stockpiled Products Consumed Faster? A Convenience - Salience Framework of Postpurchase Consumption Incidence and Quantity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Are Stockpiled Products Consumed Faster? A Convenience - Salience Framework of Postpurchase Consumption Incidence and Quantity
(2002)
Pierre Chandon; Brian Wansink
Understanding the Role of Preference Revision and Concession in Group Decisions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Understanding the Role of Preference Revision and Concession in Group Decisions
(2002)
Anocha Aribarg; Neeraj Arora; Onur Bodur
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing
(2002)
Debanjan Mitra; Peter Golder
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Can Repeating a Brand Claim Lead to Memory Confusion? The effects of Claim Similarity and Concurrent Repetition
(2002)
Sharmistha Law
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
(2002)
Tulin Erdem
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
(2002)
Y. Lee
The Role of Issue Valence and Issue Capability in Determining Effort Investment
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Role of Issue Valence and Issue Capability in Determining Effort Investment
(2002)
Vikas Mittal
Informants in Organizational Maarketing Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Informants in Organizational Maarketing Research
Why Use Multiple Informants and How to Aggregate Responses (2002)
Gerrit Bruggen; Gary Lilien; Manish Kacker
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
(2002)
Rick Andrews; Andrew Ainslie; Imran Currim
Truth or Consequences
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Truth or Consequences
An Analysis of Vaporware and New Product Announcements (2001)
Barry Bayus; Sanjay Jain; Ambar Rao
Entrenched Knowledge Structures and Consumer Response to New Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Entrenched Knowledge Structures and Consumer Response to New Products
(2001)
C. Moreau; Donald Lehmann; Arthur Markman
Transaction Decoupling
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Transaction Decoupling
How Price Bundling Affects the Decision to Consume (2001)
Dilip Soman; John Gourville
Signaling Strategies in Competitive Interaction
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Signaling Strategies in Competitive Interaction
Building Reputations and Hiding the Truth (2001)
Jaideep Prabhu; David Stewart
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
(2001)
Rajesh Sethi; Daniel Smith; C. Park
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
"Pie Sharing" in Complex Collaboration Contexts
(2001)
Sandy Jap