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Incidential Prices and Their Effect on Willingness to Pay
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Incidential Prices and Their Effect on Willingness to Pay
(2004)
Joseph Nunes
Does It Make Sense to Use Scents to Enhance Brand Memory?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Does It Make Sense to Use Scents to Enhance Brand Memory?
(2003)
Maureen Morrin; S. Rathneshwar
Incommensurate Resources
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Incommensurate Resources
Not Just More of the Same (2003)
Joseph Nunes; Joseph Nunes; C. Park
Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio
(2003)
Robert Bordley
Affect, Framing, and Persuasion
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Affect, Framing, and Persuasion
(2003)
Punam Keller; Isaac Lipkus; Barbara Rimer
Stickier Priors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Stickier Priors
The Effects of Nonanalitytic Versus Analityc Thinking in New Product Forecasting (2003)
Lisa Bolton
A Bargaining Theory of Distribution Channels
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Bargaining Theory of Distribution Channels
(2003)
Ganesh Iyer; J. Villas-Boas
Interdependence and Its Consequences in Distributor - Supplier Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Interdependence and Its Consequences in Distributor - Supplier Relationships
A Distributor Perspective Through Response Surface Approach (2003)
Stephen Keysuk
A General Choice Model for Bundles with Multiple-Category Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A General Choice Model for Bundles with Multiple-Category Products
Application to Market Segmentation and Optimal Pricing for Bundles (2003)
Jaihak Chung; Vithala Rao
E-Customization
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
E-Customization
(2003)
Asim Ansari; Carl Mela
The Effect of Forced Choice on Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effect of Forced Choice on Choice
(2003)
Ravi Dhar; Itamar Simonson
The Reciprocal Effects or Brand Equity and Trivial Attributes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Reciprocal Effects or Brand Equity and Trivial Attributes
(2003)
Susan Broniarczyk; Andrew Gershoff
Simultaneous Signaling and Screening with Warranties
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Simultaneous Signaling and Screening with Warranties
(2003)
David Soberman
The Impact of the Internet on Information Search for Automobiles
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Impact of the Internet on Information Search for Automobiles
(2003)
Brian Ratchford; Myung-Soo Lee; Debabrata Talukdar
Multicriterion Clusterwise Regression for Joint Segmentation Settings
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Multicriterion Clusterwise Regression for Joint Segmentation Settings
An Application to Customer Value (2003)
Michael Brusco; J. Cradit; Armen Tashchian
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
(2003)
Rick Andrews; Imran Currim
A Model of Web Site Browsing Behavior Estimated on C
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Model of Web Site Browsing Behavior Estimated on C
(2003)
Randolph Bucklin; Randolph Buklin; Catarina Sismeiro
Modeling Interdependent Consumer Preferences
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Interdependent Consumer Preferences
(2003)
Shal Yang; Greg Allenby
The Role of Firm Resources in Returns to Market Deployment
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Role of Firm Resources in Returns to Market Deployment
(2003)
Rebecca Slotegraaf; Christine Moorman; J. Inman
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
(2003)
Kevin Voss; Eric Spangenberg; Bianca Grohmann