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When Corporate Image Affects Product Evaluations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Corporate Image Affects Product Evaluations
The Moderating Role of Perceived Risk (2004)
Zeynep Gurhan-Canli; Rajeev Batra
A Mixture Model for Internet Search-Engine Visits
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Mixture Model for Internet Search-Engine Visits
(2004)
Rahul Telang
WAITING for the Web
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
WAITING for the Web
How Screen Color Affects Time Perception (2004)
Alternative Models for Capturing the Compromise Effect
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Alternative Models for Capturing the Compromise Effect
(2004)
Ran Kivetz
Toward Extending the Compromise Effect to Complex Buying Contexts
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Toward Extending the Compromise Effect to Complex Buying Contexts
(2004)
Ravi Dhar; Anil Menon; Bryan Maach
Longitudinal Shifts in the Drivers of Satisfaction with Product Quality
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Longitudinal Shifts in the Drivers of Satisfaction with Product Quality
The Role of Attribute Resolvability (2004)
Rebecca Slotegraaf; J. Inman
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
(2004)
Michael Lewis
The Customer Relationship Management Process
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Customer Relationship Management Process
Its Measurement and Impact on Performance (2004)
Werner Reinartz
Modeling Purchase Behavior at an E-Commerce Web Site
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Purchase Behavior at an E-Commerce Web Site
A Task-Completion Approach (2004)
Catarina Sismeiro
Determinants of Product-Use Compliance Behavior
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Determinants of Product-Use Compliance Behavior
(2004)
Douglas Bowman; Carrie Heilman; P. Seetharaman
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
(2004)
Sandrine Mace
The Recoverability of Segmentation Structure from Store-Level Aggregate Data
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Recoverability of Segmentation Structure from Store-Level Aggregate Data
(2004)
Anand Bodapati
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
(2004)
Eric Bradlow; Ye Hu; Teck-Hua Ho
When Absence Begets Inference in Conjoint Analysis
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Absence Begets Inference in Conjoint Analysis
(2004)
Joseph Alba; Alan Cooke
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
(2004)
Eric Bradlow; Ye Hu; Teck-Hua Ho
Sticky Priors
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Sticky Priors
The Perseverance of Identity Effects on Judgment (2004)
Lisa Bolton
Coordinating Price Reductions and Coupon Events
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Coordinating Price Reductions and Coupon Events
(2004)
Eric Anderson
To Buy or Not to Buy
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
To Buy or Not to Buy
Response Mode Effects on Consumer Choice (2004)
Ravi Dhar
Linking Customer Management Effort to Customer Profitability in Business Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Linking Customer Management Effort to Customer Profitability in Business Markets
(2004)
Douglas Bowman; Das Marayandas
Analyzing Brand Competition Across Subcategories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Analyzing Brand Competition Across Subcategories
(2004)
Michel Wedel