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Updating Marketing - Contemporary Issues
Каталог "Публикации на автори от ИУ" | Доклад
Updating Marketing - Contemporary Issues
(2019)
Evgenia Tonkova
Does geography matter in all-inclusive resort tourism? Marketing approaches of Scandinavian tour operators
ПВ 2386
Каталог "Статии, стандарти, автореферати" | Списание
Does geography matter in all-inclusive resort tourism? Marketing approaches of Scandinavian tour operators
(2019)
Sandra Wall-Reinius; Dimitri Ioannides; Kristina Zampoukos
International Market Segmentation Based on Consumer-Product Relations
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
International Market Segmentation Based on Consumer-Product Relations
(1999)
Frenkel Hofstede
The Right Marketing Communication - a KEY to Every Cultural Tourist Destination
Каталог "Публикации на автори от ИУ" | Доклад
The Right Marketing Communication - a KEY to Every Cultural Tourist Destination
(2018)
Svetla Rakadzhiyska
Tourism marketing and urban politics: cultural planning in a European capital
ПВ 2386
Каталог "Статии, стандарти, автореферати" | Списание
Tourism marketing and urban politics: cultural planning in a European capital
(2018)
Monika De Frantz
The Need for Balancing Marketing Innovations at Company Level
Каталог "Публикации на автори от ИУ" | Доклад
The Need for Balancing Marketing Innovations at Company Level
(2017)
Evgeniya Tonkova
Strategic Marketing for Positioning of Bulgaria as a Destination for Gambling Tourism on the Israeli Market
Каталог "Публикации на автори от ИУ" | Доклад
Strategic Marketing for Positioning of Bulgaria as a Destination for Gambling Tourism on the Israeli Market
(2016)
Stoyan Marinov; Galina Ilieva
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
ПВ 2104
Каталог "Статии, стандарти, автореферати" | Списание
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
(2014)
Aron O'Cass; Phyra Sok
Trust as a Moderator of the Relationship between Organizational Learning and Marketing Capabilities
ПВ 2104
Каталог "Статии, стандарти, автореферати" | Списание
Trust as a Moderator of the Relationship between Organizational Learning and Marketing Capabilities
Evidence from Spanish SMEs (2012)
Maria Sanzo; et al.
Low-Cost Marketing Differentation in Times of Economic Crisis
B 74476
Каталог "Публикации на автори от ИУ" | Доклад
Low-Cost Marketing Differentation in Times of Economic Crisis
(2011)
Evgenia Tonkova
Marketing for Hospitality and Tourism
C 7217
Каталог "Книги" | Учебно пособие
Marketing for Hospitality and Tourism
Pearson New International Edition : [Textbook] (2014)
Philip Kotler; John Bowen; James Makens
Creating Local Brands in Multilingual International Markets
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Creating Local Brands in Multilingual International Markets
(2001)
Shi Zhang; Bernd Schmitt
Marketing of High-Technology Products and Innovations
C 7331
Каталог "Книги" | Книга
Marketing of High-Technology Products and Innovations
Pearson New International Edition (2014)
Jakki Mohr; Sanjit Sengupta; Stanley Slater
International Management
У 1413
Каталог "Книги"
International Management
[Учебник за студентите от ИУ - Варна] (2014)
Orlin Todorov

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Emerging Trends in Marketing and Management
CDR 195
Каталог "Книги" | Сборник с доклади
Emerging Trends in Marketing and Management
ETiM&M : Abstracts of the 3rd Annual International Conference, September 27 - 29, 2018, Bucharest (2018)
International Entrepreneurship
B 75782
Каталог "Книги" | Книга
International Entrepreneurship
Starting, Developing, and Managing a Global Venture (2016)
Robert Hisrich

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International Business
C 7071
Каталог "Книги" | Учебник
International Business
Competing in the Global Marketplace : [Textbook] (2012)
Charles Hill

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International Accounting and Reporting Issues
C 7528
Каталог "Книги" | Книга
International Accounting and Reporting Issues
2017 : Review (2018)

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International Economics
B 76319
Каталог "Книги" | Книга
International Economics
Global Edition (2017)
James Gerber

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International Business and Tourism
B 72358
Каталог "Книги" | Книга
International Business and Tourism
Global Iss., Contemporary Interactions : [Сборник] (2008)
Colin Hall

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