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Cause marketing - an approach towards corporate social responsibility in Bulgaria
Каталог "Публикации на автори от ИУ" | Доклад
Cause marketing - an approach towards corporate social responsibility in Bulgaria
(2013)
Petar Petrov; M. Kamenova-Timareva
Innovative Marketing Decisions for Business Success
Каталог "Публикации на автори от ИУ" | Доклад
Innovative Marketing Decisions for Business Success
(2012)
Evgenia Tonkova
Methodical Aspects of Researching Issues in Retail Marketing
Каталог "Публикации на автори от ИУ" | Доклад
Methodical Aspects of Researching Issues in Retail Marketing
(2012)
D. Petrova
Econometric Models for marketing Decisions
ПС.968
Каталог "Статии, стандарти, автореферати" | Списание
Econometric Models for marketing Decisions
(2005)
Dick Wittink
On the Use of Econometric Models for Policy Simulation in Marketing
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
On the Use of Econometric Models for Policy Simulation in Marketing
(2005)
Philip Franses
What Has Marketing Learned from Richard Johnson
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
What Has Marketing Learned from Richard Johnson
(2005)
Joel Huber
Temporal Differences in the Role of Marketing Comminication in New Product Categories
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Temporal Differences in the Role of Marketing Comminication in New Product Categories
(2005)
Sridhar Narayanan; Puneet Manchanda; Pradeep Chintagunta
A Direct Approach to Predicting Discretized Response in Target Marketing
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A Direct Approach to Predicting Discretized Response in Target Marketing
(2004)
Anand Bodapati
Response Modeling with Nonrandom Marketing-Mix Variables
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Response Modeling with Nonrandom Marketing-Mix Variables
(2004)
Puneet Manchanda
VERTICAL Marketing Systems for Complex Products
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
VERTICAL Marketing Systems for Complex Products
A Triadic Perspective (2004)
The Journal of Marketing Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Journal of Marketing Research
Its Initiation, Growth, and Knowledge Dissemination (2003)
Paul Green; Richard Johnson; William Neal
Specific Investment in Marketing Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Specific Investment in Marketing Relationships
Expropriation and Bonding Effects (2003)
Aksel Rokkan; Jan Heide; Kenneth Wathne
Examining the Impact of Destructive Acts in Marketing Channel Relationships
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Examining the Impact of Destructive Acts in Marketing Channel Relationships
(2001)
Jonathan Hibbard; Nirmalya Kumar; Louis Stern
Response Styles in Marketing Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Response Styles in Marketing Research
A Cross-National Investigation (2001)
Hans Baumgartner; Jan-Benedict Steenkamp
The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research
(2001)
Wayne DeSarbo; A. Freeman
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
(2001)
Rohini Ahluwalia; H. Unnava; Robert Burnkrant
A New Dimension Reduction Approach for Data-Rich Marketing Environments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
A New Dimension Reduction Approach for Data-Rich Marketing Environments
Sliced Inverse Regression (2000)
Prasad Naik; Michael Hagerty; Chih-Ling Tsai
Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability
(2000)
Peter Golder
Modeling Fuzzy Data in Qualitative Marketing Research
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Modeling Fuzzy Data in Qualitative Marketing Research
(2000)
Sajeev Varki; Bruce Cooil; Roland Rust
The Dark Side of Long-Term Relationships in Marketing Services
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Dark Side of Long-Term Relationships in Marketing Services
(1999)
Kent Grayson; Tim Ambler