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Analyzing the Advertising Content through Qualitative Methods
Каталог "Публикации на автори от ИУ" | Студия
Analyzing the Advertising Content through Qualitative Methods
[Студия] : [Електронен ресурс] (2021)
Svilen Ivanov

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Guidelines for Analysing Advertising Content Using Qualitative Methods = Рекомендации по использованию качественных методов анализа рекламы
Каталог "Публикации на автори от ИУ" | Статия
Guidelines for Analysing Advertising Content Using Qualitative Methods = Рекомендации по использованию качественных методов анализа рекламы
(2021)
Svilen Ivanov

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To App or Not to App: Using Mobile Applications in the Marketing of Small Cities and Remote Tourism Destinations
B 77376(1)
Каталог "Статии, стандарти, автореферати" | Доклад
To App or Not to App: Using Mobile Applications in the Marketing of Small Cities and Remote Tourism Destinations
(2020)
Irena Erbakanova

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Rethinking Integrated Marketing Communications - the Household Services Industry Perspective
Каталог "Публикации на автори от ИУ" | Статия
Rethinking Integrated Marketing Communications - the Household Services Industry Perspective
(2019)
Vladimir Zhechev

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Basic Aspects of the Scope of the Term
Каталог "Публикации на автори от ИУ" | Статия
Basic Aspects of the Scope of the Term "Internet Addiction" - A Content Analysis Study
(2018)
Maria Kehayova-Stoycheva; Julian Vasilev

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Конвенционален срещу устойчив маркетинг = Conventional v.s. sustainable marketing
B 76573 (2)
Каталог "Публикации на автори от ИУ" | Доклад
Конвенционален срещу устойчив маркетинг = Conventional v.s. sustainable marketing
(2018)
Селвет Ниязиева

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Enhancement of Competitiveness of the Product in the Tourist Business by Health Tourism Marketing Management
ПВ 881
Каталог "Статии, стандарти, автореферати" | Статия
Enhancement of Competitiveness of the Product in the Tourist Business by Health Tourism Marketing Management
(2018)
Mariana Ianeva; et al.

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Using Artificial Intelligence to Create Marketing Content - Opportunities and Limitations
Каталог "Публикации на автори от ИУ" | Статия
Using Artificial Intelligence to Create Marketing Content - Opportunities and Limitations
[Електронен ресурс] (2023)
Svilen Ivanov
The Global Challеngeres and Illigal Goods in New Marketing Era
CDR 164
Каталог "Публикации на автори от ИУ" | Доклад
The Global Challеngeres and Illigal Goods in New Marketing Era
(2016)
Julia Uzunova

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Nonlinear Dynamics for Marketing Decisions
B 75824
Каталог "Книги" | Книга
Nonlinear Dynamics for Marketing Decisions
Pt. 1. Dynamics of Global Brands Values: Concepts and Models (2015)
Bistra Vassileva

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Global Marketing
B 74683
Каталог "Книги" | Учебно пособие
Global Marketing
[Textbook] (2014)
Svend Hollensen

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Reference Budgets: A Tool for Marketing Management of the Territory
C 7020
Каталог "Публикации на автори от ИУ" | Доклад
Reference Budgets: A Tool for Marketing Management of the Territory
(2012)
Bistra Vassileva

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Strategic Marketing for Nonprofit Organizations
C 6036
Каталог "Книги" | Книга
Strategic Marketing for Nonprofit Organizations
(2003)
Alan Andreasen; Philip Kotler

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CSR and Sustainable Development - Two Concepts with Different Beginnings and a Common Future
Каталог "Публикации на автори от ИУ" | Статия
CSR and Sustainable Development - Two Concepts with Different Beginnings and a Common Future
(2017)
Desislava Serafimova

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Identifying Information Asymmetry Practices in the Business-to-End-Consumer Market in Bulgaria
Каталог "Публикации на автори от ИУ" | Доклад
Identifying Information Asymmetry Practices in the Business-to-End-Consumer Market in Bulgaria
(2016)
Manuela Ivanova

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Identifying Competitive Advantages for Territories
Каталог "Публикации на автори от ИУ" | Доклад
Identifying Competitive Advantages for Territories
(2016)
Yana Balashova-Kostadinova

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Innovative Models for Generating Ideas in High-Tech Environment
Каталог "Публикации на автори от ИУ" | Доклад
Innovative Models for Generating Ideas in High-Tech Environment
(2016)
Antoniya Boykova

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CSR Assessment Model
Каталог "Публикации на автори от ИУ" | Доклад
CSR Assessment Model
(2016)
Desislava Serafimova

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Ethical Branding - A Corporate Commitment or Compliance with Contemporary Trends
Каталог "Публикации на автори от ИУ" | Статия
Ethical Branding - A Corporate Commitment or Compliance with Contemporary Trends
(2019)
Vladimir Zhechev; Denitsa Zhecheva

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Analysis of Wine Tourism Development: Tendencies and Perspectives in Varna Region
Каталог "Публикации на автори от ИУ" | Статия
Analysis of Wine Tourism Development: Tendencies and Perspectives in Varna Region
(2019)
Maria Veleva; Denka Zlateva

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