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When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
When Is It Worthwhile Targeting the Majorty Instead of the Innovators in a New Product Launch ?
(1998)
Vijay Mahajan; John Farley; Donald Lehmann; Lane Mann
Issues and Opportunities in New Product Development
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Issues and Opportunities in New Product Development
An Introduction to the Special Issue (1997)
Jerry Wind; Vijay Mahajan
Product Development Cycle Time and Organizational Performance
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Product Development Cycle Time and Organizational Performance
(1997)
Christopher Ittner; David Larcker
The Effect of Project and Process Characteristics on Product Development Cycle Time
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Effect of Project and Process Characteristics on Product Development Cycle Time
(1997)
Abbie Griffin
Advantages of Time-Based New Product Development in a Fast-Cycle Industry
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Advantages of Time-Based New Product Development in a Fast-Cycle Industry
(1997)
Srikant Datar; et al.
Too Little, Too Early
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Too Little, Too Early
Introduction Timing and New Product Performance in the Personal Digital Assistant Industry (1997)
Barry Bayus; Sanjay Jain; Ambar Rao
The Determinants of Japanese New Product Successes
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Determinants of Japanese New Product Successes
(1997)
X. Song; Mark Parry
Strategic Orientation of the Firm and New Product Performance
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Strategic Orientation of the Firm and New Product Performance
(1997)
Hubert Gatignon; Jean-Marc Xuereb
The Impact of Organizational Memory on New Product Performance and Creativity
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Impact of Organizational Memory on New Product Performance and Creativity
(1997)
Christine Moorman; Anne Miner
An Exploratory Investigation of Organizational Antecedents to New Product Success
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Exploratory Investigation of Organizational Antecedents to New Product Success
(1997)
Doug Ayers; Robert Dahlstrom; Steven Skinner
An Anatomy of a Decision-Support System for Developing and Launching Line Extensions
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
An Anatomy of a Decision-Support System for Developing and Launching Line Extensions
(1997)
Morris Cohen; Jehoshua Eliashberg; Teck Ho
Some New Methods for an Old Problem
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Some New Methods for an Old Problem
Modeling Preference Changes and Competitive Market Structures in Prefest Market Data (1997)
Ulf Bockenholt; William Dillon
Information Acceleration
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Information Acceleration
Validation and Lessons From the Field (1997)
Glen Urban
Integrated Product Design for Marketability and Manufacturing
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Integrated Product Design for Marketability and Manufacturing
(1997)
V. Srinivasan; William Lovejoy; David Beach
Pulling the Plug to Stop the New Product Drain
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Pulling the Plug to Stop the New Product Drain
(1997)
William Boulding; Ruskin Morgan; Richard Staelin
Software Tools for New Product Development
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Software Tools for New Product Development
(1997)
Arvind Rangaswamy; Gary Lilien
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
(1997)
Stephen Nowlis
Patterns of Affective Reaction to Advertisements
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
Patterns of Affective Reaction to Advertisements
The Integration of Moment-to-Moment Responses into Overall Judgments (1997)
Hans Baumgartner
The Moderating Effects of problem Characteristics on Experts' and Novices' judgments
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Moderating Effects of problem Characteristics on Experts' and Novices' judgments
(1997)
Mark Spence; Merrie Brucks
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
ПС 968
Каталог "Статии, стандарти, автореферати" | Списание
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
(1997)
Carl Mela; Sunil Gupta; Donald Lehmann