Using Real Options to Help Build the Business Case for CRM Investment

Stan Maklan; Simon Knox; Lynette Ryals

ПС 953

Maklan, Stan, Knox, Simon D., Ryals, Lynette Using Real Options to Help Build the Business Case for CRM Investment, , 2005, с. 393 - 410.

Maklan, Stan, Knox, Simon D., Ryals, Lynette . Using Real Options to Help Build the Business Case for CRM Investment. : , 2005, с. 393 - 410.

Maklan, Stan, Knox, Simon D., Ryals, Lynette (2005) Using Real Options to Help Build the Business Case for CRM Investment, : , с. 393 - 410

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