Transformations of the Marketing mix in Conditions of the New Digital Reality

Violeta Peteva Laskova
Други: Виолета Петева Ласкова (*)

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Transformations of the Marketing mix in Conditions of the New Digital Reality

ПС 1007

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Източник: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Ser. [Изв. на Съюза на учените - Варна. Сер. Икономически науки]
Издателство: Union of Scientists - Varna
Местоиздаване: Varna
Година на издаване: 2021
Страници: pp.145-156
Том: 10
Ключови думи: marketing mix, 4Ps marketing mix, 7Ps marketing mix, 6Ps marketing mix, 4Es marketing mix, omnichannel consumers, connected consumers

ISBN: ISSN 1314-7390 (рrint) ; 2603-4085 (online)
Пор.№: 3
Забележка: Текстът на статията е на български език.
Website: http://www.su-varna.org/journal/IJUSV-ESS/2021.10.3/?article=145-156.pdf

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MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Peteva Laskova, Violeta Transformations of the Marketing mix in Conditions of the New Digital Reality, Union of Scientists - Varna, 2021, pp.145-156, ISSN 1314-7390 (рrint) ; 2603-4085 (online).

Peteva Laskova, Violeta . Transformations of the Marketing mix in Conditions of the New Digital Reality. Varna: Union of Scientists - Varna, 2021, pp.145-156, ISSN 1314-7390 (рrint) ; 2603-4085 (online).

Peteva Laskova, Violeta (2021) Transformations of the Marketing mix in Conditions of the New Digital Reality, Varna: Union of Scientists - Varna, pp.145-156, ISSN 1314-7390 (рrint) ; 2603-4085 (online)

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Transformations of the Marketing mix in Conditions of the New Digital Reality

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