Strategic Readiness for CRM Process Management: the Case of Business Service Companies in Bulgaria

Evgeni Stanimirov; Vladimir Zhechev; Maria Stanimirova
Други: Евгени Станимиров (#*); Владимир Жечев (#*); Мария Станимирова (#*)

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Strategic Readiness for CRM Process Management: the Case of Business Service Companies in Bulgaria

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Източник: Inquiry : Saraevo Journal of Social Sciences
Издателство: International University of Sarajevo
Местоиздаване: Sarajevo
Година на издаване: 2016
Страници: pp. 9 - 23
Том: 2
Ключови думи: CRM vision, diamond CRM framework, business services, бизнес услуги, управление на взаимоотношенията с клиентите, организационна култура, България

ISBN: ISSN 2303-7105
Пор.№: 1
Website: http://inquiry.ius.edu.ba/index.php/Inquiry/article/view/49

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MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Stanimirov, Evgeni Petrov, Zhechev, Vladimir Sashov, Stanimirova, Maria Radoslavova Strategic Readiness for CRM Process Management: the Case of Business Service Companies in Bulgaria, International University of Sarajevo, 2016, pp. 9 - 23, ISSN 2303-7105.

Stanimirov, Evgeni Petrov, Zhechev, Vladimir Sashov, Stanimirova, Maria Radoslavova . Strategic Readiness for CRM Process Management: the Case of Business Service Companies in Bulgaria. Sarajevo: International University of Sarajevo, 2016, pp. 9 - 23, ISSN 2303-7105.

Stanimirov, Evgeni Petrov, Zhechev, Vladimir Sashov, Stanimirova, Maria Radoslavova (2016) Strategic Readiness for CRM Process Management: the Case of Business Service Companies in Bulgaria, Sarajevo: International University of Sarajevo, pp. 9 - 23, ISSN 2303-7105

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Strategic Readiness for CRM Process Management: the Case of Business Service Companies in Bulgaria

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