Customer-Centered Brand Management

Roland Rust; Valarie Zeithaml; Katherine Lemon

ПС 94

Rust, Roland T., Zeithaml, Valarie A., Lemon, Katherine N. Customer-Centered Brand Management, , 2004, pp. 110 - 118.

Rust, Roland T., Zeithaml, Valarie A., Lemon, Katherine N. . Customer-Centered Brand Management. : , 2004, pp. 110 - 118.

Rust, Roland T., Zeithaml, Valarie A., Lemon, Katherine N. (2004) Customer-Centered Brand Management, : , pp. 110 - 118

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