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Digital Marketing Strategies to Redefine Retail Banking

Bistra Vassileva; Hristo Rafailov
Други: Бистра Василева (*)
Digital Marketing Strategies to Redefine Retail Banking

Детайли

Източник
Digital Transformation: The Harmonic Convergence of People, Culture, Process, and Technology in the New Normal : Proceedings of the MakeLearn and TIIM International Conference, 19-21 May 2022, Kaunas
Издателство
ToKnowPress
Местоиздаване
Bangkok, Thailand
Година на издаване
2024
Страници
pp. 56-70. - (MakeLearn & TIIM ; 2022, May)
Ключови думи
CRM functional requirements, банкиране, дигитален маркетинг, redefine retail banking, CRM (customer relationship management)
ISBN
ISBN 978-961-6914-29-1 ; ISSN 2820-6797
Забележка
Загл. на изт.: Digital Transformation: The Harmonic Convergence of People, Culture, Process, and Technology in the New Normal : Proceedings of the MakeLearn and TIIM International Conference, 19-21 May 2022, Kaunas, Lithuania & Online. - Ser. (Management, Knowledge and Learning & Technology, Innovation and Industrial Management : International Conference ; 2022, May). - https://www.doi.org/10.53615/978-961-6914-29-1 - на сборника
Website
https://toknowpress.net/ISBN/978-961-6914-29-1/3.pdf

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