Luoma, Jukka, et al. Big splash, no waves? Cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies,
, 2018, pp. 1388 - 1410.
Luoma, Jukka, et al. .
Big splash, no waves? Cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies.
: , 2018, pp. 1388 - 1410.
Luoma, Jukka, et al. (2018)
Big splash, no waves? Cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies,
: , pp. 1388 - 1410
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