Measuring expectations: forecast vs. ideal expextations. Does it really matter?

Bronwyn Higgs; Michael Polonsky; Mary Hollick

ПС 996

Източник - периодично издание: Journal of Retailing and Consumer Services
Източник: JOURNAL of Retailing and Consumer Services
Година на издаване: 2005
Пор.№: 1
Страници: pp. 49 - 64
Том: 12
Ключови думи: маркетинг, потребители, потребителски очаквания, оценка на качеството, потребителски възприятия

ISSN: 0969-6989
Забележка: DOI:
https://doi.org/10.1016/j.jretconser.2004.02.002
Системен №: 52990
Website: https://www.sciencedirect.com/science/article/pii/S0969698904000153
Тематични рубрики: Маркетинг. Продажби. Дистрибуция

Higgs, B., Polonsky, M., Hollick, M. Measuring expectations: forecast vs. ideal expextations. Does it really matter?. 2005 pp. 49 - 64,.

Higgs, B., Polonsky, M., Hollick, M. (2005) Measuring expectations: forecast vs. ideal expextations. Does it really matter?, pp. 49 - 64,.

Higgs, B., Polonsky, M., & Hollick, M. (2005). Measuring expectations: forecast vs. ideal expextations. Does it really matter?. pp. 49 - 64.

Higgs B, Polonsky M, Hollick M. Measuring expectations: forecast vs. ideal expextations. Does it really matter?. 2005. p. pp. 49 - 64.